{"id":3590,"date":"2026-04-14T14:10:24","date_gmt":"2026-04-14T05:10:24","guid":{"rendered":"https:\/\/jinrai.co.jp\/blog\/2026\/04\/14\/content-marketing-hajimekata\/"},"modified":"2026-04-15T16:58:22","modified_gmt":"2026-04-15T07:58:22","slug":"content-marketing-hajimekata","status":"publish","type":"post","link":"https:\/\/jinrai.co.jp\/en\/blog\/2026\/04\/14\/content-marketing-hajimekata\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u59cb\u3081\u65b9\uff5c\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u5165\u9580"},"content":{"rendered":"

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\n

\u30c7\u30fc\u30bf\u3092\u898b\u3066\u6539\u5584\u3059\u308b<\/p>\n

Search Console<\/a>\u3067\u300c\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3069\u306e\u304f\u3089\u3044\u8868\u793a\u30fb\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u304b\u300d\u3092\u67081\u56de\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8868\u793a\u56de\u6570\u304c\u591a\u3044\u306e\u306b\u30af\u30ea\u30c3\u30af\u6570\u304c\u5c11\u306a\u3044\u8a18\u4e8b\u306f\u30bf\u30a4\u30c8\u30eb\u306e\u6539\u5584\u3067\u5373\u52b9\u679c\u304c\u51fa\u307e\u3059\u3002\u63b2\u8f09\u9806\u4f4d\u304c11\u301c20\u4f4d\u306e\u8a18\u4e8b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ffd\u52a0\u306710\u4f4d\u4ee5\u5185\u3092\u72d9\u3048\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\u30cd\u30bf\u5207\u308c\u3057\u306a\u3044\u8a18\u4e8b\u30c6\u30fc\u30de\u306e\u63a2\u3057\u65b9<\/h2>\n
\n
\n

\u793e\u5185\u304b\u3089\u63a2\u3059<\/p>\n

\u30fb\u304a\u5ba2\u69d8\u304b\u3089\u3088\u304f\u3042\u308b\u8cea\u554f\u3092\u30ea\u30b9\u30c8\u5316
\u30fb\u55b6\u696d\u304c\u5546\u8ac7\u3067\u8aac\u660e\u3059\u308b\u5185\u5bb9\u3092\u8a18\u4e8b\u5316
\u30fb\u696d\u754c\u7528\u8a9e\u306e\u89e3\u8aac\u8a18\u4e8b
\u30fb\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u3044\u65b9\u30ac\u30a4\u30c9
\u30fb\u904e\u53bb\u306e\u6210\u529f\u4e8b\u4f8b\u30fb\u5931\u6557\u4e8b\u4f8b<\/p>\n<\/div>\n

\n

\u30c4\u30fc\u30eb\u304b\u3089\u63a2\u3059<\/p>\n

\u30fbGoogle\u30b5\u30b8\u30a7\u30b9\u30c8\uff08\u691c\u7d22\u5019\u88dc\uff09
\u30fb\u300c\u95a2\u9023\u3059\u308b\u691c\u7d22\u300d\uff08\u691c\u7d22\u7d50\u679c\u306e\u4e0b\u90e8\uff09
\u30fbSearch Console\u306e\u300c\u30af\u30a8\u30ea\u300d\u30c7\u30fc\u30bf
\u30fb\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u4e00\u89a7
\u30fbYahoo!\u77e5\u6075\u888b\u306e\u8cea\u554f<\/p>\n<\/div>\n<\/div>\n

\u6700\u3082\u52b9\u679c\u7684\u306a\u306e\u306f\u300c\u304a\u5ba2\u69d8\u304b\u3089\u3088\u304f\u3042\u308b\u8cea\u554f\u300d\u3092\u305d\u306e\u307e\u307e\u8a18\u4e8b\u30c6\u30fc\u30de\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u300c\u25cb\u25cb\u306e\u8cbb\u7528\u306f\u3044\u304f\u3089\u3067\u3059\u304b\uff1f\u300d\u2192\u300c\u25cb\u25cb\u306e\u8cbb\u7528\u76f8\u5834\uff5c\u25cb\u25cb\u5e02\u306e\u76ee\u5b89\u300d\u3001\u300c\u25cb\u25cb\u3068\u25cb\u25cb\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f\u300d\u2192\u300c\u25cb\u25cb\u3068\u25cb\u25cb\u306e\u9055\u3044\uff5c\u9078\u3073\u65b9\u30ac\u30a4\u30c9\u300d\u306e\u3088\u3046\u306b\u5909\u63db\u3059\u308b\u3060\u3051\u3067\u3001\u691c\u7d22\u30cb\u30fc\u30ba\u306e\u3042\u308b\u8a18\u4e8b\u30c6\u30fc\u30de\u304c\u7121\u9650\u306b\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n

\u8a18\u4e8b\u3092\u66f8\u304f\u6642\u9593\u304c\u306a\u3044\u5834\u5408\u306e\u5bfe\u51e6\u6cd5<\/h2>\n
\n\n\n\n\n\n\n
\u65b9\u6cd5<\/th>\n\u8cbb\u7528<\/th>\n\u30e1\u30ea\u30c3\u30c8<\/th>\n\u30c7\u30e1\u30ea\u30c3\u30c8<\/th>\n<\/tr>\n
\u793e\u5185\u3067\u5206\u62c5<\/td>\n0\u5186<\/td>\n\u5c02\u9580\u77e5\u8b58\u3092\u6d3b\u304b\u3057\u305f\u8a18\u4e8b\u304c\u66f8\u3051\u308b<\/td>\n\u672c\u696d\u3068\u306e\u4e21\u7acb\u304c\u96e3\u3057\u3044<\/td>\n<\/tr>\n
\u30e9\u30a4\u30bf\u30fc\u5916\u6ce8<\/td>\n1\u672c2\u301c5\u4e07\u5186<\/td>\n\u5b89\u5b9a\u3057\u305f\u54c1\u8cea\u30fb\u7d0d\u671f<\/td>\n\u696d\u754c\u77e5\u8b58\u304c\u6d45\u3044\u5834\u5408\u304c\u3042\u308b<\/td>\n<\/tr>\n
\u5236\u4f5c\u4f1a\u793e\u306b\u4e00\u62ec\u59d4\u8a17<\/td>\n\u6708\u984d5\u301c20\u4e07\u5186<\/td>\n\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304b\u3089\u516c\u958b\u307e\u3067\u4e38\u6295\u3052<\/td>\n\u30b3\u30b9\u30c8\u304c\u9ad8\u3044<\/td>\n<\/tr>\n
AI\uff0b\u4eba\u9593\u306e\u4f75\u7528<\/td>\n\u6708\u984d1\u301c5\u4e07\u5186<\/td>\nAI\u3067\u4e0b\u66f8\u304d\u2192\u5c02\u9580\u5bb6\u304c\u76e3\u4fee\u3067\u52b9\u7387\u5316<\/td>\nAI\u3060\u3051\u3067\u306f\u54c1\u8cea\u4e0d\u5341\u5206<\/td>\n<\/tr>\n<\/table>\n<\/div>\n

\u6700\u3082\u304a\u3059\u3059\u3081\u306a\u306e\u306f\u300c\u30e9\u30a4\u30bf\u30fc\u5916\u6ce8\uff0b\u793e\u5185\u306e\u5c02\u9580\u5bb6\u304c\u76e3\u4fee\u300d\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u65b9\u5f0f\u3067\u3059\u3002\u30e9\u30a4\u30bf\u30fc\u304cSEO\u3092\u8003\u616e\u3057\u305f\u69cb\u6210\u3068\u6587\u7ae0\u3092\u4f5c\u6210\u3057\u3001\u793e\u5185\u306e\u62c5\u5f53\u8005\u304c\u5c02\u9580\u77e5\u8b58\u306e\u6b63\u78ba\u6027\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002\u3053\u308c\u306a\u3089\u67082\u301c4\u672c\u306e\u8a18\u4e8b\u3092\u5b89\u5b9a\u3057\u3066\u91cf\u7523\u3067\u304d\u3001\u54c1\u8cea\u3082\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002\u5f53\u793e\u3067\u308270\u540d\u4ee5\u4e0a\u306e\u30e9\u30a4\u30bf\u30fc\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u696d\u7a2e\u306b\u5408\u3063\u305f\u30e9\u30a4\u30bf\u30fc\u3092\u30a2\u30b5\u30a4\u30f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5<\/h2>\n
\n\n\n\n\n\n\n
\u6307\u6a19<\/th>\n\u78ba\u8a8d\u30c4\u30fc\u30eb<\/th>\n\u76ee\u6a19\u5024\u306e\u76ee\u5b89<\/th>\n<\/tr>\n
\u6708\u9593PV<\/td>\nGA4<\/td>\n\u8a18\u4e8b20\u672c\u3067\u6708\u95931,000PV\u4ee5\u4e0a<\/td>\n<\/tr>\n
\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u6570<\/td>\nSearch Console<\/td>\n\u8a18\u4e8b20\u672c\u3067100\u30ad\u30fc\u30ef\u30fc\u30c9\u4ee5\u4e0a\u8868\u793a<\/td>\n<\/tr>\n
\u554f\u3044\u5408\u308f\u305b\u6570<\/td>\nGA4 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/td>\n\u6708\u95931,000PV\u3042\u305f\u308a5\u301c10\u4ef6<\/td>\n<\/tr>\n
AI\u691c\u7d22\u3067\u306e\u5f15\u7528\u6570<\/td>\n\u624b\u52d5\u78ba\u8a8d or GEO\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/td>\nGEO\u5bfe\u7b56\u5b9f\u65bd\u5f8c1\u30f6\u6708\u3067\u5f15\u7528\u958b\u59cb<\/td>\n<\/tr>\n<\/table>\n<\/div>\n

\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n

\u4f55\u8a18\u4e8b\u66f8\u3051\u3070\u52b9\u679c\u304c\u51fa\u307e\u3059\u304b<\/h3>\n

\u6700\u4f4e12\u301c20\u8a18\u4e8b\u3067\u691c\u7d22\u6d41\u5165\u304c\u76ee\u306b\u898b\u3048\u3066\u5897\u3048\u59cb\u3081\u307e\u3059\u3002\u67082\u672c\u30da\u30fc\u30b9\u30676\u301c10\u30f6\u6708\u304c\u76ee\u5b89\u3067\u3059\u3002\u305f\u3060\u3057\u8a18\u4e8b\u306e\u54c1\u8cea\u304c\u4f4e\u3044\u5834\u5408\u306f50\u8a18\u4e8b\u66f8\u3044\u3066\u3082\u52b9\u679c\u304c\u51fa\u307e\u305b\u3093\u30024,000\u5b57\u4ee5\u4e0a\u3067\u691c\u7d22\u610f\u56f3\u306b\u6b63\u78ba\u306b\u7b54\u3048\u308b\u8a18\u4e8b\u3092\u610f\u8b58\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

BtoB\u4f01\u696d\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6709\u52b9\u3067\u3059\u304b<\/h3>\n

BtoB\u4f01\u696d\u3053\u305d\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u6280\u8853\u7684\u306a\u5c02\u9580\u77e5\u8b58\u3092\u8a18\u4e8b\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u304b\u3089\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u5ba2\uff09\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u88fd\u9020\u696d\u306eHP\u6d3b\u7528<\/a>\u3067\u89e3\u8aac\u3057\u3066\u3044\u308b\u3068\u304a\u308a\u3001\u6280\u8853\u30b3\u30e9\u30e0\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306f\u53d7\u6ce8\u7387\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n

SEO\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b<\/h3>\n

SEO\u306f\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u305f\u3081\u306e\u6280\u8853\u7684\u306a\u6700\u9069\u5316\u300d\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u898b\u8fbc\u307f\u5ba2\u3092\u96c6\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d\u3067\u3059\u3002SEO\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u90e8\u3067\u3042\u308a\u3001\u8a18\u4e8b\u306e\u54c1\u8cea\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\uff0b\u6280\u8853\u7684\u6700\u9069\u5316\uff08SEO\uff09\u306e\u4e21\u65b9\u304c\u63c3\u3063\u3066\u521d\u3081\u3066\u6210\u679c\u304c\u51fa\u307e\u3059\u3002<\/p>\n

AI\u304c\u751f\u6210\u3057\u305f\u8a18\u4e8b\u3067\u3082SEO\u52b9\u679c\u306f\u3042\u308a\u307e\u3059\u304b<\/h3>\n

AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u305d\u306e\u307e\u307e\u516c\u958b\u3059\u308b\u306e\u306f\u63a8\u5968\u3057\u307e\u305b\u3093\u3002Google\u306fAI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u3092\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u5bfe\u8c61\u306b\u306f\u3057\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u300c\u4eba\u9593\u306e\u76e3\u4fee\u306a\u3057\u306e\u4f4e\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u306f\u8a55\u4fa1\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002AI\u3067\u4e0b\u66f8\u304d\u3092\u4f5c\u6210\u3057\u3001\u5c02\u9580\u5bb6\u304c\u76e3\u4fee\u30fb\u52a0\u7b46\u30fb\u4e8b\u5b9f\u78ba\u8a8d\u3092\u884c\u3046\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u65b9\u5f0f\u304c\u6700\u3082\u52b9\u7387\u7684\u3067\u3059\u3002<\/p>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3059\u304b<\/h3>\n

\u6708\u984d10\u4e07\u5186\u306e\u6295\u8cc7\uff08\u8a18\u4e8b\u5236\u4f5c\u67084\u672c\uff09\u309212\u30f6\u6708\u7d9a\u3051\u305f\u5834\u5408\u3001\u7dcf\u6295\u8cc7\u984d120\u4e07\u5186\u3002\u84c4\u7a4d\u3055\u308c\u305f48\u672c\u306e\u8a18\u4e8b\u304b\u3089\u6708\u95933,000PV\u00d7CVR 1%\u00d7\u9867\u5ba2\u5358\u4fa150\u4e07\u5186\uff1d\u6708\u9593\u58f2\u4e0a\u8ca2\u732e\u984d150\u4e07\u5186\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002\u6295\u8cc7\u56de\u53ce\u671f\u9593\u306f\u7d048\u301c12\u30f6\u6708\u304c\u4e00\u822c\u7684\u3067\u3001\u56de\u53ce\u5f8c\u306f\u8a18\u4e8b\u8cc7\u7523\u304c\u7121\u6599\u3067\u96c6\u5ba2\u3057\u7d9a\u3051\u307e\u3059\u3002\u5e83\u544a\u8cbb\u306e\u3088\u3046\u306b\u300c\u6b62\u3081\u305f\u3089\u30bc\u30ed\u300d\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u307e\u3068\u3081<\/h2>\n

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