{"id":3594,"date":"2026-04-14T14:17:13","date_gmt":"2026-04-14T05:17:13","guid":{"rendered":"https:\/\/jinrai.co.jp\/blog\/2026\/04\/14\/content-marketing-hajimekata-2\/"},"modified":"2026-04-15T16:58:19","modified_gmt":"2026-04-15T07:58:19","slug":"content-marketing-hajimekata-2","status":"publish","type":"post","link":"https:\/\/jinrai.co.jp\/en\/blog\/2026\/04\/14\/content-marketing-hajimekata-2\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u59cb\u3081\u65b9\uff5c\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u5165\u9580"},"content":{"rendered":"

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1<\/div>\n
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2<\/div>\n
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Google\u30b5\u30b8\u30a7\u30b9\u30c8\u3067\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u767a\u898b<\/p>\n

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3<\/div>\n
\n

Search Console\u3067\u65e2\u5b58\u306e\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u78ba\u8a8d<\/p>\n

Search Console<\/a>\u306e\u300c\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3067\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u65e2\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u78ba\u8a8d\u3002\u8868\u793a\u56de\u6570\u304c\u591a\u3044\u306e\u306b\u30af\u30ea\u30c3\u30af\u304c\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u305d\u306e\u30c6\u30fc\u30de\u306e\u8a18\u4e8b\u3092\u5145\u5b9f\u3055\u305b\u308c\u3070\u78ba\u5b9f\u306b\u6d41\u5165\u3092\u5897\u3084\u305b\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

Web\u96c6\u5ba2\u306e\u3054\u76f8\u8ac7<\/p>\n

\u682a\u5f0f\u4f1a\u793e\u4ec1\u983c\u306f\u3001SEO\u30fbGEO\u30fbMEO\u30fb\u5e83\u544a\u904b\u7528\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u4e00\u8cab\u3057\u3066\u652f\u63f4\u30028\u5e74\u8d85\u306e\u5b9f\u52d9\u7d4c\u9a13\u30019,000\u8a18\u4e8b\u4ee5\u4e0a\u306e\u5236\u4f5c\u5b9f\u7e3e\u3002<\/p>\n

\u307e\u305a\u306f\u7121\u6599\u76f8\u8ac7 \u2192<\/a><\/p>\n<\/div>\n

\n

\u7121\u6599PDF\u8cc7\u6599<\/p>\n

HP\u6d3b\u7528\u5ea6\u8a3a\u65ad
\uff06\u6a5f\u4f1a\u640d\u5931\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/p>\n

50\u9805\u76ee\u30675\u6bb5\u968e\u8a3a\u65ad\u3002\u6a5f\u4f1a\u640d\u5931\u3092\u91d1\u984d\u3067\u53ef\u8996\u5316\u3059\u308b\u8a08\u7b97\u30b7\u30fc\u30c8\u4ed8\u304d\u3002\u305d\u306e\u307e\u307e\u793e\u5185\u63d0\u6848\u66f8\u306b\u3082\u3002<\/p>\n

\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9 \u2192<\/a><\/p>\n<\/div>\n<\/div>\n

\u8a18\u4e8b\u306e\u54c1\u8cea\u57fa\u6e96<\/h2>\n

SEO\u8a18\u4e8b\u306f\u300c\u91cf\u300d\u3088\u308a\u3082\u300c\u8cea\u300d\u304c\u91cd\u8981\u3067\u3059\u30022026\u5e74\u306eGoogle\u306f\u4f4e\u54c1\u8cea\u306a\u5927\u91cf\u8a18\u4e8b\u3088\u308a\u3082\u3001\u9ad8\u54c1\u8cea\u306a\u5c11\u6570\u306e\u8a18\u4e8b\u3092\u5727\u5012\u7684\u306b\u9ad8\u304f\u8a55\u4fa1\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u54c1\u8cea\u57fa\u6e96\u3092\u6e80\u305f\u3059\u8a18\u4e8b\u3092\u67082\u301c4\u672c\u306e\u30da\u30fc\u30b9\u3067\u84c4\u7a4d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\n

\u8a18\u4e8b\u306e\u54c1\u8cea\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/p>\n

\n\u2610 \u6587\u5b57\u65704,000\u5b57\u4ee5\u4e0a\uff1a<\/strong>\u8584\u3044\u5185\u5bb9\u306e1,000\u5b57\u8a18\u4e8b\u306f\u691c\u7d22\u4e0a\u4f4d\u306b\u5165\u308c\u306a\u3044\u6642\u4ee3\u3002\u7db2\u7f85\u7684\u306a\u89e3\u8aac\u304c\u5fc5\u8981
\n\u2610 \u691c\u7d22\u610f\u56f3\u306b\u6b63\u78ba\u306b\u56de\u7b54\uff1a<\/strong>\u300c\u25cb\u25cb\u306e\u8cbb\u7528\u76f8\u5834\u300d\u3067\u691c\u7d22\u3057\u305f\u4eba\u306b\u3001\u8cbb\u7528\u306e\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u63d0\u793a\u3057\u3066\u3044\u308b\u304b
\n\u2610 \u72ec\u81ea\u306e\u77e5\u898b\u30fb\u30c7\u30fc\u30bf\uff1a<\/strong>\u4ed6\u30b5\u30a4\u30c8\u306b\u306f\u306a\u3044\u81ea\u793e\u306e\u7d4c\u9a13\u30fb\u5b9f\u7e3e\u30fb\u30c7\u30fc\u30bf\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\uff08E-E-AT\uff09
\n\u2610 FAQ5\u554f\u4ee5\u4e0a\uff1a<\/strong>\u95a2\u9023\u3059\u308b\u8cea\u554f\u3068\u56de\u7b54\u3092FAQ\u5f62\u5f0f\u3067\u63b2\u8f09\u3002AI\u691c\u7d22\u3067\u306e\u5f15\u7528\u306b\u3082\u52b9\u679c\u7684
\n\u2610 \u5185\u90e8\u30ea\u30f3\u30af5\u672c\u4ee5\u4e0a\uff1a<\/strong>\u95a2\u9023\u8a18\u4e8b\u3078\u306e\u30ea\u30f3\u30af\u3067\u30b5\u30a4\u30c8\u5185\u56de\u904a\u3092\u4fc3\u9032
\n\u2610 \u8996\u899a\u8981\u7d203\u7a2e\u4ee5\u4e0a\uff1a<\/strong>\u8868\u30fb\u30ea\u30b9\u30c8\u30fb\u56f3\u89e3\u7b49\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u8981\u7d20\u3067\u8aad\u307f\u3084\u3059\u304f\n<\/p>\n<\/div>\n

\u67082\u672c\u304b\u3089\u59cb\u3081\u308b\u30ed\u30fc\u30c9\u30de\u30c3\u30d7<\/h2>\n
\n
\n
1\u301c3\u30f6\u6708
6\u8a18\u4e8b<\/div>\n
\n

\u300c\u25cb\u25cb\u306e\u8cbb\u7528\u76f8\u5834\u300d\u300c\u25cb\u25cb\u306e\u9078\u3073\u65b9\u300d\u7b49\u306e\u57fa\u672c\u8a18\u4e8b\u3092\u4f5c\u6210\u3002Search Console\u306b\u767b\u9332\u3057\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u9001\u4fe1\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u307e\u3060\u691c\u7d22\u6d41\u5165\u306f\u307b\u307c\u30bc\u30ed\u3060\u304c\u3001Google\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u304c\u9032\u884c\u4e2d\u3002<\/p>\n<\/div>\n<\/div>\n

\n
4\u301c6\u30f6\u6708
12\u8a18\u4e8b<\/div>\n
\n

\u521d\u671f\u306e\u8a18\u4e8b\u304c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u3001\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u6d41\u5165\u304c\u958b\u59cb\u3002Search Console\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u8868\u793a\u56de\u6570\u304c\u591a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u5fdc\u3059\u308b\u65b0\u8a18\u4e8b\u3092\u8ffd\u52a0\u3002\u6708\u9593500\u301c1,000PV\u304c\u76ee\u6a19\u3002<\/p>\n<\/div>\n<\/div>\n

\n
7\u301c12\u30f6\u6708
20\u8a18\u4e8b+<\/div>\n
\n

20\u8a18\u4e8b\u304c\u84c4\u7a4d\u3055\u308c\u305f\u6bb5\u968e\u3067\u6708\u95931,000\u301c3,000PV\u306e\u5b89\u5b9a\u3057\u305f\u691c\u7d22\u6d41\u5165\u3002\u3053\u306e\u6bb5\u968e\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u304c\u67083\u301c10\u4ef6\u767a\u751f\u3057\u59cb\u3081\u308b\u3002GEO\u5bfe\u7b56<\/a>\u3092\u8ffd\u52a0\u3059\u308c\u3070AI\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u3082\u7372\u5f97\u53ef\u80fd\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\u5916\u6ce8vs\u81ea\u793e\u5236\u4f5c\u306e\u5224\u65ad\u57fa\u6e96<\/h2>\n
\n\n\n\n\n\n\n
\u6bd4\u8f03\u9805\u76ee<\/th>\n\u81ea\u793e\u5236\u4f5c<\/th>\n\u5916\u6ce8<\/th>\n<\/tr>\n
\u8cbb\u7528<\/td>\n0\u5186\uff08\u4eba\u4ef6\u8cbb\u306e\u307f\uff09<\/td>\n1\u672c2\u301c5\u4e07\u5186<\/td>\n<\/tr>\n
\u54c1\u8cea<\/td>\n\u5c02\u9580\u6027\u306f\u9ad8\u3044\u304cSEO\u6700\u9069\u5316\u304c\u5f31\u3044\u50be\u5411<\/td>\nSEO\u6700\u9069\u5316\u3055\u308c\u305f\u8a18\u4e8b\u304c\u5f97\u3089\u308c\u308b<\/td>\n<\/tr>\n
\u7d99\u7d9a\u6027<\/td>\n\u672c\u696d\u306e\u5fd9\u3057\u3055\u3067\u6b62\u307e\u308a\u304c\u3061<\/td>\n\u5951\u7d04\u671f\u9593\u4e2d\u306f\u5b89\u5b9a\u3057\u3066\u7d0d\u54c1<\/td>\n<\/tr>\n
\u304a\u3059\u3059\u3081<\/td>\n\u4e88\u7b970\u5186\u3067\u59cb\u3081\u305f\u3044\u4f01\u696d<\/td>\n\u6708\u984d5\u4e07\u5186\u4ee5\u4e0a\u306e\u4e88\u7b97\u304c\u3042\u308b\u4f01\u696d<\/td>\n<\/tr>\n<\/table>\n<\/div>\n

\u6700\u3082\u30d0\u30e9\u30f3\u30b9\u304c\u826f\u3044\u306e\u306f\u300c\u81ea\u793e\u3067\u4e0b\u66f8\u304d\u2192\u5916\u6ce8\u3067SEO\u6700\u9069\u5316\u300d\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u65b9\u5f0f\u3067\u3059\u3002\u696d\u754c\u77e5\u8b58\u306e\u3042\u308b\u793e\u5185\u62c5\u5f53\u8005\u304c\u5c02\u9580\u7684\u306a\u5185\u5bb9\u3092\u4e0b\u66f8\u304d\u3057\u3001SEO\u306b\u5f37\u3044\u30e9\u30a4\u30bf\u30fc\u304c\u69cb\u6210\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u6700\u9069\u5316\u30fb\u30d3\u30b8\u30e5\u30a2\u30eb\u8981\u7d20\u306e\u8ffd\u52a0\u3092\u884c\u3044\u307e\u3059\u3002\u8a18\u4e8b\u306e\u5c02\u9580\u6027\u3068SEO\u52b9\u679c\u3092\u4e21\u7acb\u3067\u304d\u3001\u8cbb\u7528\u30821\u672c1\u301c3\u4e07\u5186\u306b\u6291\u3048\u3089\u308c\u307e\u3059\u3002\u5f53\u793e\u3067\u306f\u3001\u3053\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u65b9\u5f0f\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

GEO\u5bfe\u7b56\u3068\u306e\u76f8\u4e57\u52b9\u679c<\/h2>\n

2026\u5e74\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306fGEO\u5bfe\u7b56<\/a>\u3068\u306e\u76f8\u4e57\u52b9\u679c\u304c\u975e\u5e38\u306b\u9ad8\u3044\u65bd\u7b56\u3067\u3059\u3002\u9ad8\u54c1\u8cea\u306aSEO\u8a18\u4e8b\u306bFAQPage\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3057\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u30c7\u30fc\u30bf\u3092\u542b\u3081\u308b\u3053\u3068\u3067\u3001Google\u691c\u7d22\u3067\u306e\u4e0a\u4f4d\u8868\u793a\u3068AI\u691c\u7d22\u3067\u306e\u5f15\u7528\u306e\u4e21\u65b9\u3092\u540c\u6642\u306b\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u30011\u672c\u306e\u8a18\u4e8b\u304c\u300cGoogle\u691c\u7d22\u300d\u3068\u300cAI\u691c\u7d22\u300d\u306e2\u3064\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u96c6\u5ba2\u3059\u308b\u2014\u2014\u3053\u308c\u304c2026\u5e74\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n

\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u672c\u5f53\u306b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u304b<\/h3>\n

\u306f\u3044\u3002Content Marketing Institute\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u5b9f\u65bd\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u304c\u5e73\u57473\u500d\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u304c62%\u4f4e\u4e0b\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u52b9\u679c\u304c\u51fa\u308b\u307e\u30673\u301c6\u30f6\u6708\u5fc5\u8981\u3067\u3042\u308a\u3001\u300c\u4eca\u3059\u3050\u7d50\u679c\u304c\u307b\u3057\u3044\u300d\u5834\u5408\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u306e\u4f75\u7528<\/a>\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n

\u67082\u672c\u306e\u8a18\u4e8b\u3067\u5341\u5206\u3067\u3059\u304b<\/h3>\n

\u4e2d\u5c0f\u4f01\u696d\u306e\u5834\u5408\u3001\u67082\u672c\u3067\u5341\u5206\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u300c\u91cf\u300d\u3067\u306f\u306a\u304f\u300c\u8cea\u300d\u3067\u3059\u3002\u67082\u672c\u3067\u30821\u5e74\u306724\u8a18\u4e8b\u30024,000\u5b57\u4ee5\u4e0a\u306e\u9ad8\u54c1\u8cea\u306a\u8a18\u4e8b\u304c24\u672c\u84c4\u7a4d\u3055\u308c\u308c\u3070\u3001\u6708\u95932,000\u301c5,000PV\u306e\u5b89\u5b9a\u3057\u305f\u691c\u7d22\u6d41\u5165\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002\u67084\u672c\u306b\u5897\u3084\u305b\u308c\u3070\u3055\u3089\u306b\u6210\u9577\u306f\u52a0\u901f\u3057\u307e\u3059\u304c\u3001\u54c1\u8cea\u3092\u843d\u3068\u3057\u3066\u307e\u3067\u91cf\u3092\u5897\u3084\u3059\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u3069\u306e\u304f\u3089\u3044\u306e\u671f\u9593\u3067\u6210\u679c\u304c\u51fa\u307e\u3059\u304b<\/h3>\n

\u6700\u521d\u306e\u691c\u7d22\u6d41\u5165\u304c\u767a\u751f\u3059\u308b\u306e\u306f3\u30f6\u6708\u5f8c\u304c\u76ee\u5b89\u3067\u3059\u3002\u5b89\u5b9a\u3057\u305f\u554f\u3044\u5408\u308f\u305b\uff08\u67083\u301c5\u4ef6\uff09\u304c\u767a\u751f\u3059\u308b\u306e\u306f6\u301c12\u30f6\u6708\u5f8c\u3067\u3059\u3002\u3053\u306e\u671f\u9593\u3092\u5f85\u3066\u306a\u3044\u5834\u5408\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084MEO\u5bfe\u7b56\u3092\u4e26\u884c\u3057\u3066\u5b9f\u65bd\u3057\u3066\u304f\u3060\u3055\u3044\u3002Web\u96c6\u5ba2\u65b9\u6cd57\u9078<\/a>\u3067\u4e88\u7b97\u5225\u306e\u304a\u3059\u3059\u3081\u65bd\u7b56\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u7af6\u5408\u304c\u5f37\u3044\u696d\u754c\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u306f\u6709\u52b9\u3067\u3059\u304b<\/h3>\n

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AI\u3067\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3082\u5927\u4e08\u592b\u3067\u3059\u304b<\/h3>\n

AI\u306e\u751f\u6210\u3057\u305f\u6587\u7ae0\u3092\u305d\u306e\u307e\u307e\u516c\u958b\u3059\u308b\u306e\u306f\u63a8\u5968\u3057\u307e\u305b\u3093\u3002Google\u306fAI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u3092\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u5bfe\u8c61\u306b\u306f\u3057\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u300c\u72ec\u81ea\u6027\u304c\u306a\u3044\u300d\u300cE-E-AT\u304c\u4f4e\u3044\u300d\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u8a55\u4fa1\u3055\u308c\u307e\u305b\u3093\u3002AI\u3092\u4e0b\u66f8\u304d\u306e\u88dc\u52a9\u3068\u3057\u3066\u6d3b\u7528\u3057\u3001\u81ea\u793e\u306e\u7d4c\u9a13\u30fb\u30c7\u30fc\u30bf\u30fb\u4e8b\u4f8b\u3092\u8ffd\u52a0\u3057\u3066\u72ec\u81ea\u6027\u3092\u9ad8\u3081\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

\u307e\u3068\u3081<\/h2>\n

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\u95a2\u9023\u8a18\u4e8b<\/h2>\n

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\n
\n

Web\u96c6\u5ba2\u306e\u7121\u6599\u8a3a\u65ad\u3092\u5b9f\u65bd\u4e2d<\/p>\n

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