{"id":4679,"date":"2026-05-12T12:29:16","date_gmt":"2026-05-12T03:29:16","guid":{"rendered":"https:\/\/jinrai.co.jp\/?p=4679"},"modified":"2026-05-12T12:29:16","modified_gmt":"2026-05-12T03:29:16","slug":"abm-account-based-marketing-guide","status":"publish","type":"post","link":"https:\/\/jinrai.co.jp\/en\/blog\/2026\/05\/12\/abm-account-based-marketing-guide\/","title":{"rendered":"ABM(\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0)\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"<div class=\"geo-answer-capsule\" style=\"background:#F6F1EA;border-left:4px solid #9A7C2E;padding:16px 20px;margin:0 0 24px;border-radius:4px;\">\n<p style=\"margin:0;font-size:0.95em;line-height:1.7;\"><strong>\u7d50\u8ad6:<\/strong> ABM(\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0)\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u7279\u5b9a\u4f01\u696d\u3092\u72d9\u3044\u6483\u3061\u3059\u308bBtoB\u6226\u7565\u3067\u3001Forrester 2024\u5e74\u8abf\u67fb\u3067\u306fABM\u5b9f\u8df5\u4f01\u696d\u306e23%\u304c\u300cROI\u304c\u5f93\u6765\u65bd\u7b56\u306e1.5\u301c3\u500d\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306fABM\u306e\u5b9a\u7fa9\u30013\u3064\u306e\u578b(One-to-One\/Few\/Many)\u30014\u30b9\u30c6\u30c3\u30d7\u5b9f\u884c\u30d7\u30ed\u30bb\u30b9(Identify\u2192Expand\u2192Engage\u2192Measure)\u3001\u9069\u5408\u3059\u308b\u4f01\u696d\u7279\u6027\u3001\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u300c\u30ea\u30fc\u30c9\u306f\u96c6\u307e\u308b\u304c\u3001\u5546\u8ac7\u304c\u5897\u3048\u306a\u3044\u300d\u300c\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u304b\u307f\u5408\u308f\u306a\u3044\u300d\u300c\u5e83\u544a\u8cbb\u306f\u4f7f\u3063\u3066\u3044\u308b\u304c\u3001\u672c\u5f53\u306b\u6b32\u3057\u3044\u4f01\u696d\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u2014\u2014\u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u62b1\u3048\u308bBtoB\u4f01\u696d\u306b\u6709\u52b9\u306a\u6226\u7565\u304c<strong>ABM(Account-Based Marketing:\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0)<\/strong>\u3067\u3059\u3002Forrester 2024\u5e74\u8abf\u67fb\u3067\u306fABM\u3092\u5b9f\u8df5\u3059\u308b\u4f01\u696d\u306e23%\u304c\u300c<strong>ROI\u304c\u5f93\u6765\u65bd\u7b56\u306e1.5\u301c3\u500d\u306b\u306a\u3063\u305f<\/strong>\u300d\u3068\u56de\u7b54\u3057\u3001ABM\u652f\u63f4\u30c4\u30fc\u30eb\u5e02\u5834\u306f2024\u5e74\u306e1.5 B\u30c9\u30eb\u898f\u6a21\u304b\u30892031\u5e74\u306b2.4 B\u30c9\u30eb\u3078\u306e\u6210\u9577\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001ABM\u306e\u5b9a\u7fa9\u30013\u3064\u306e\u578b\u30014\u30b9\u30c6\u30c3\u30d7\u306e\u5b9f\u884c\u30d7\u30ed\u30bb\u30b9\u3001\u9069\u5408\u3059\u308b\u4f01\u696d\u7279\u6027\u3001KPI\u8a2d\u8a08\u3001\u6210\u529f\u4e8b\u4f8b\u3001\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u307e\u3067\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u30fb\u7d4c\u55b6\u5c64\u5411\u3051\u306b\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002BtoB\u30de\u30fc\u30b1\u30c8\u30ec\u30f3\u30c9\u5168\u4f53\u306f <a href=\"https:\/\/jinrai.co.jp\/?p=4673\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b02026|10\u5927\u30c8\u30ec\u30f3\u30c9\u5b8c\u5168\u30ac\u30a4\u30c9<\/a> \u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<style>.jinrai-table{width:100%;border-collapse:collapse;margin:20px 0;font-family:\"Yu Gothic Medium\",\"Noto Sans JP\",sans-serif;font-size:0.95em;}.jinrai-table thead{background:#1A1A1A;color:#F6F1EA;}.jinrai-table thead th{padding:12px 16px;text-align:left;font-weight:600;letter-spacing:0.05em;border:1px solid #1A1A1A;}.jinrai-table tbody td{padding:12px 16px;border:1px solid #D4C8B4;background:#FFFFFF;line-height:1.7;vertical-align:top;}.jinrai-table tbody tr:nth-child(even) td{background:#F6F1EA;}.jinrai-table .num{font-family:\"Calibri\",\"Yu Gothic Medium\",sans-serif;color:#9A7C2E;font-weight:700;text-align:center;width:50px;}@media(max-width:600px){.jinrai-table{font-size:0.85em;}.jinrai-table thead th,.jinrai-table tbody td{padding:8px 10px;}}<\/style>\n<h2>ABM\u3068\u306f\u4f55\u304b|\u5b9a\u7fa9\u3068\u672c\u8cea<\/h2>\n<h3>ABM\u306e\u5b9a\u7fa9<\/h3>\n<p><strong>ABM(Account-Based Marketing:\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0)<\/strong>\u3068\u306f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u6700\u3082\u9ad8\u3044\u7279\u5b9a\u306e\u4f01\u696d(\u30a2\u30ab\u30a6\u30f3\u30c8)\u3092\u4e8b\u524d\u306b\u7279\u5b9a\u3057\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u9023\u643a\u3057\u3066\u500b\u793e\u5358\u4f4d\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u6700\u5927\u306e\u7279\u5fb4\u306f<strong>\u300c\u30ea\u30fc\u30c9\u5358\u4f4d\u3067\u306f\u306a\u304f\u4f01\u696d\u5358\u4f4d\u300d<\/strong>\u3067\u8a2d\u8a08\u3055\u308c\u308b\u70b9\u3067\u3059\u3002\u65e5\u672c\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7b2c\u4e00\u4eba\u8005\u3001\u30b7\u30f3\u30d5\u30a9\u30cb\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5ead\u5c71\u4e00\u90ce\u6c0f\u306f\u3001ABM\u3092<strong>\u300c\u55b6\u696d\u306e\u8996\u70b9\u3067\u518d\u8a2d\u8a08\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d<\/strong>\u3068\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<\/h3>\n<table class=\"jinrai-table\">\n<thead>\n<tr>\n<th>\u89b3\u70b9<\/th>\n<th>\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9<\/th>\n<th>ABM<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u30a2\u30d7\u30ed\u30fc\u30c1\u5bfe\u8c61<\/strong><\/td>\n<td>\u500b\u4eba(\u30ea\u30fc\u30c9)\u5358\u4f4d<\/td>\n<td>\u4f01\u696d(\u30a2\u30ab\u30a6\u30f3\u30c8)\u5358\u4f4d<\/td>\n<\/tr>\n<tr>\n<td><strong>\u521d\u671f\u6226\u7565<\/strong><\/td>\n<td>\u5e83\u304f\u96c6\u3081\u3066\u7d5e\u308a\u8fbc\u3080<\/td>\n<td>\u6700\u521d\u304b\u3089\u72d9\u3044\u3092\u5b9a\u3081\u308b<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4e3b\u5c0e\u90e8\u9580<\/strong><\/td>\n<td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td>\n<td>\u55b6\u696d+\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0(\u6642\u306bCS)<\/td>\n<\/tr>\n<tr>\n<td><strong>\u91cd\u8996\u3059\u308b\u6307\u6a19<\/strong><\/td>\n<td>\u30ea\u30fc\u30c9\u6570\u30fbMQL\u6570<\/td>\n<td>\u5546\u8ac7\u6570\u30fb\u53d7\u6ce8\u91d1\u984d\u30fbLTV<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong><\/td>\n<td>\u6c4e\u7528\u7684<\/td>\n<td>\u4f01\u696d\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/td>\n<\/tr>\n<tr>\n<td><strong>\u9069\u5408\u3059\u308b\u5546\u6750<\/strong><\/td>\n<td>\u6a19\u6e96\u7684SaaS\u30fb\u4f4e\u5358\u4fa1<\/td>\n<td>\u9ad8\u5358\u4fa1\u30fb\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5411\u3051<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u696d\u754c\u3067\u306e\u6349\u3048\u65b9:\u929b(\u30e2\u30ea)\u3068\u30a4\u30b1\u30b9\u306e\u6bd4\u55a9<\/h3>\n<p>\u696d\u754c\u3067\u306f\u300c<strong>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u5b9a\u7f6e\u7db2\u3001ABM\u306f\u30a4\u30b1\u30b9\u306e\u4e2d\u3067\u6253\u3064\u929b<\/strong>\u300d\u3068\u3044\u3046\u6bd4\u55a9\u3067\u8868\u73fe\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u5e45\u5e83\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7db2\u306b\u304b\u3051\u308b\u624b\u6cd5\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001ABM\u306f\u72d9\u3044\u3092\u5b9a\u3081\u3066\u78ba\u5b9f\u306b\u4ed5\u7559\u3081\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<h2>\u306a\u305cABM\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304b|3\u3064\u306e\u80cc\u666f<\/h2>\n<h3>\u80cc\u666f\u2460|BtoB\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u8907\u96d1\u5316<\/h3>\n<p>BtoB\u8cfc\u8cb7\u3067\u306f1\u4f01\u696d\u5185\u3067\u5e73\u57475\u301c10\u540d\u304c\u95a2\u4e0e\u3057\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u6570\u30f6\u6708\u301c1\u5e74\u4ee5\u4e0a\u306b\u9577\u671f\u5316\u3057\u3066\u3044\u307e\u3059\u3002<strong>\u300c\u30d0\u30a4\u30a4\u30f3\u30b0\u30fb\u30b3\u30df\u30c3\u30c6\u30a3(\u8cfc\u8cb7\u59d4\u54e1\u4f1a)\u300d<\/strong>\u3068\u547c\u3070\u308c\u308b\u8907\u6570\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u5305\u62ec\u7684\u306b\u30ab\u30d0\u30fc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u500b\u4eba\u5358\u4f4d\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u3060\u3051\u3067\u306f\u5546\u8ac7\u5316\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u80cc\u666f\u2461|\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306e\u6574\u5099<\/h3>\n<p>MA(\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3)\u30fbCRM(\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406)\u30fbSFA(\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0)\u30fb\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u3068\u3044\u3063\u305f\u30c4\u30fc\u30eb\u306e\u666e\u53ca\u306b\u3088\u308a\u3001<strong>\u4f01\u696d\u5358\u4f4d\u3067\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u30fb\u500b\u5225\u5316\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6280\u8853\u7684\u306b\u53ef\u80fd<\/strong>\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u304cABM\u5b9f\u8df5\u306e\u524d\u63d0\u6761\u4ef6\u3067\u3059\u3002<\/p>\n<h3>\u80cc\u666f\u2462|LTV\u6700\u5927\u5316\u3078\u306e\u6226\u7565\u30b7\u30d5\u30c8<\/h3>\n<p>\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8\u4e0a\u6607\u3068\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306e\u62e1\u5927\u306b\u3088\u308a\u3001<strong>\u300c\u5e83\u304f\u96c6\u3081\u308b\u300d\u3088\u308a\u300c\u512a\u826f\u9867\u5ba2\u3068\u306e\u9577\u671f\u95a2\u4fc2\u69cb\u7bc9\u300d<\/strong>\u3092\u91cd\u8996\u3059\u308b\u30b7\u30d5\u30c8\u304c\u8d77\u304d\u3066\u3044\u307e\u3059\u3002LTV(\u9867\u5ba2\u751f\u6daf\u4fa1\u5024)\u304c\u9ad8\u3044\u7279\u5b9a\u4f01\u696d\u306b\u96c6\u4e2d\u3059\u308bABM\u306f\u3001\u3053\u306e\u6f6e\u6d41\u306b\u5408\u81f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>ABM 3\u3064\u306e\u578b|One-to-One\/Few\/Many<\/h2>\n<p>ABM\u306b\u306f\u6226\u7565\u306e\u96c6\u4e2d\u5ea6\u306b\u5fdc\u3058\u305f3\u3064\u306e\u578b\u304c\u3042\u308a\u307e\u3059\u3002\u7d44\u7e54\u898f\u6a21\u30fb\u4e88\u7b97\u30fb\u5bfe\u8c61\u4f01\u696d\u6570\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u307e\u3059\u3002<\/p>\n<table class=\"jinrai-table\">\n<thead>\n<tr>\n<th>\u578b<\/th>\n<th>\u5bfe\u8c61\u4f01\u696d\u6570<\/th>\n<th>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5ea6<\/th>\n<th>\u9069\u5408\u3059\u308b\u4f01\u696d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>One-to-One ABM<\/strong><br \/>(\u6226\u7565\u7684ABM)<\/td>\n<td>5\u301c10\u793e<\/td>\n<td>\u6975\u3081\u3066\u9ad8\u3044<br \/>(\u500b\u793e\u5c02\u7528\u63d0\u6848)<\/td>\n<td>\u5927\u578b\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u55b6\u696d<br \/>\u53d6\u5f15\u984d\u304c\u6975\u3081\u3066\u9ad8\u3044\u5546\u6750<\/td>\n<\/tr>\n<tr>\n<td><strong>One-to-Few ABM<\/strong><br \/>(ABM\u30e9\u30a4\u30c8)<\/td>\n<td>10\u301c100\u793e<\/td>\n<td>\u4e2d\u301c\u9ad8<br \/>(\u30bb\u30b0\u30e1\u30f3\u30c8\u5225)<\/td>\n<td>\u696d\u754c\u7279\u5316SaaS<br \/>\u4e2d\u5805\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba<\/td>\n<\/tr>\n<tr>\n<td><strong>One-to-Many ABM<\/strong><br \/>(\u30d7\u30ed\u30b0\u30e9\u30e0ABM)<\/td>\n<td>100\u301c1,000\u793e+<\/td>\n<td>\u4f4e\u301c\u4e2d<br \/>(\u81ea\u52d5\u5316\u4e2d\u5fc3)<\/td>\n<td>SaaS\u5168\u822c<br \/>\u696d\u754c\u6a2a\u65ad\u578b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u591a\u304f\u306e\u4f01\u696d\u306f<strong>One-to-Few ABM\u304b\u3089\u59cb\u3081\u3066\u3001\u6210\u679c\u304c\u898b\u3048\u305f\u3089One-to-One ABM\u306b\u767a\u5c55\u3055\u305b\u308b<\/strong>\u6bb5\u968e\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>ABM\u5b9f\u8df5\u306e4\u30b9\u30c6\u30c3\u30d7|Identify \u2192 Expand \u2192 Engage \u2192 Measure<\/h2>\n<h3>\u30b9\u30c6\u30c3\u30d71|Identify(\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u9078\u5b9a)<\/h3>\n<p>ABM\u306e\u6210\u5426\u306f\u300c\u6700\u521d\u306e\u8ab0\u3092\u72d9\u3046\u304b\u300d\u3067<strong>8\u5272\u6c7a\u307e\u308b<\/strong>\u3068\u8a00\u308f\u308c\u307e\u3059\u3002\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u7406\u60f3\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb(<strong>ICP:Ideal Customer Profile<\/strong>)\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u55b6\u696d\u90e8\u9580\u3068\u5354\u529b\u3057\u3066\u65e2\u5b58\u512a\u826f\u9867\u5ba2\u3092\u5206\u6790<\/li>\n<li>LTV(\u9867\u5ba2\u751f\u6daf\u4fa1\u5024)\u304c\u9ad8\u3044\u9867\u5ba2\u306e\u5171\u901a\u70b9\u3092\u62bd\u51fa<\/li>\n<li>\u696d\u7a2e\u30fb\u4f01\u696d\u898f\u6a21\u30fb\u5730\u57df\u30fb\u8ab2\u984c\u30fb\u5229\u7528\u6280\u8853\u306a\u3069\u306e\u30d1\u30bf\u30fc\u30f3\u5316<\/li>\n<li>\u5e02\u5834\u30c7\u30fc\u30bf\u30fb\u55b6\u696d\u90e8\u9580\u77e5\u898b\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u4f5c\u6210<\/li>\n<\/ul>\n<h3>\u30b9\u30c6\u30c3\u30d72|Expand(\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8abf\u67fb\u3068\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u7279\u5b9a)<\/h3>\n<p>\u9078\u5b9a\u3057\u305f\u30a2\u30ab\u30a6\u30f3\u30c81\u793e\u3054\u3068\u306b\u6df1\u304f\u8abf\u67fb\u3057\u3001\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b<strong>\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3(\u30d0\u30a4\u30a4\u30f3\u30b0\u30fb\u30b3\u30df\u30c3\u30c6\u30a3)<\/strong>\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<table class=\"jinrai-table\">\n<thead>\n<tr>\n<th>\u8abf\u67fb\u9805\u76ee<\/th>\n<th>\u4e3b\u306a\u60c5\u5831\u6e90<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e8b\u696d\u8a08\u753b\u30fb\u7d4c\u55b6\u8ab2\u984c<\/td>\n<td>IR\u60c5\u5831\u30fb\u4e2d\u671f\u7d4c\u55b6\u8a08\u753b\u30fb\u30cb\u30e5\u30fc\u30b9\u30ea\u30ea\u30fc\u30b9<\/td>\n<\/tr>\n<tr>\n<td>\u7d44\u7e54\u69cb\u9020\u30fb\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3<\/td>\n<td>LinkedIn\u30fb\u516c\u958b\u7d44\u7e54\u56f3\u30fb\u55b6\u696d\u30d2\u30a2\u30ea\u30f3\u30b0<\/td>\n<\/tr>\n<tr>\n<td>\u65e2\u5b58\u30d9\u30f3\u30c0\u30fc\u30fb\u5229\u7528\u6280\u8853<\/td>\n<td>\u4e8b\u4f8b\u516c\u958b\u30da\u30fc\u30b8\u30fb\u63a1\u7528\u60c5\u5831\u30fbSNS\u767a\u4fe1<\/td>\n<\/tr>\n<tr>\n<td>\u696d\u754c\u8ab2\u984c\u30fb\u30c8\u30ec\u30f3\u30c9<\/td>\n<td>\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u30fbFourin\u30fbSPEEDA\u7b49<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u30b9\u30c6\u30c3\u30d73|Engage(\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u65bd\u7b56\u306e\u5b9f\u884c)<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c81\u793e\u3054\u3068\u306b\u3001\u696d\u7a2e\u30fb\u8ab2\u984c\u30fb\u7d44\u7e54\u69cb\u9020\u306b\u5408\u308f\u305b\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u500b\u793e\u5c02\u7528\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>:\u696d\u754c\u7279\u5316\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u30fb\u4e8b\u4f8b\u63d0\u6848\u8cc7\u6599<\/li>\n<li><strong>\u500b\u793e\u5c02\u7528\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/strong>:\u4f01\u696d\u540d\u3092\u542b\u3080\u30ab\u30b9\u30bf\u30de\u30a4\u30baLP<\/li>\n<li><strong>LinkedIn\u5e83\u544a<\/strong>:\u4f01\u696d\u30ea\u30b9\u30c8\u3078\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1<\/li>\n<li><strong>\u30de\u30c3\u30c1\u30c9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/strong>:\u7279\u5b9a\u4f01\u696d\u30ea\u30b9\u30c8\u3078\u306eABM\u5e83\u544a<\/li>\n<li><strong>InMail<\/strong>:\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u3078\u306e\u500b\u5225\u30e1\u30c3\u30bb\u30fc\u30b8<\/li>\n<li><strong>\u500b\u793e\u5411\u3051\u30a6\u30a7\u30d3\u30ca\u30fc<\/strong>:\u7279\u5b9a\u4f01\u696d\u306e\u8ab2\u984c\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u62db\u5f85\u5236\u30bb\u30df\u30ca\u30fc<\/li>\n<li><strong>\u696d\u754c\u30ec\u30bf\u30fc\u65bd\u7b56<\/strong>:\u7d19DM\u3067\u306e\u500b\u793e\u7279\u5316\u63d0\u6848<\/li>\n<\/ul>\n<h3>\u30b9\u30c6\u30c3\u30d74|Measure(\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584)<\/h3>\n<p>ABM\u3067\u306f\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u5358\u4f4dKPI\u3067\u306f\u306a\u304f\u3001<strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u306e\u6307\u6a19<\/strong>\u3067\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<table class=\"jinrai-table\">\n<thead>\n<tr>\n<th>\u6307\u6a19\u30ab\u30c6\u30b4\u30ea<\/th>\n<th>ABM\u7279\u6709\u306e\u6307\u6a19\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30ab\u30d0\u30ec\u30c3\u30b8<\/strong><\/td>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u5185\u306e\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u6355\u6349\u7387<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong><\/td>\n<td>\u30a2\u30ab\u30a6\u30f3\u30c8\u5185\u306e\u63a5\u89e6\u56de\u6570\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u95b2\u89a7\u6df1\u5ea6<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3<\/strong><\/td>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089\u306e\u5546\u8ac7\u6570\u30fb\u5546\u8ac7\u5358\u4fa1<\/td>\n<\/tr>\n<tr>\n<td><strong>\u53d7\u6ce8<\/strong><\/td>\n<td>\u53d7\u6ce8\u7387\u30fb\u53d7\u6ce8\u91d1\u984d\u30fb\u53d7\u6ce8\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0<\/td>\n<\/tr>\n<tr>\n<td><strong>LTV\/\u62e1\u5927<\/strong><\/td>\n<td>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u7d99\u7d9a\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"cta-mid\" style=\"background:linear-gradient(135deg,#1A1A1A 0%,#2C2418 100%);color:#F6F1EA;padding:32px 28px;margin:32px 0;border-radius:6px;text-align:center;\">\n<p style=\"font-family:'Shippori Mincho','Noto Serif JP',serif;font-size:1.3em;margin:0 0 12px;color:#C49A6C;\">ABM\u5c0e\u5165\u306e\u3054\u76f8\u8ac7\u3092\u627f\u308a\u307e\u3059<\/p>\n<p style=\"margin:0 0 20px;font-size:0.95em;line-height:1.7;\">\u4ec1\u983c\u3067\u306f\u3001BtoB\u4f01\u696d\u306eABM\u6226\u7565\u7acb\u6848\u3001ICP\u5b9a\u7fa9\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u9078\u5b9a\u3001\u500b\u793e\u5c02\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u4ed5\u7d44\u307f\u69cb\u7bc9\u307e\u3067\u3092\u4e00\u8cab\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u300cABM\u3092\u59cb\u3081\u305f\u3044\u304c\u4f55\u304b\u3089\u624b\u3092\u4ed8\u3051\u308b\u3079\u304d\u304b\u300d\u300c\u55b6\u696d\u3068\u30de\u30fc\u30b1\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u305f\u3044\u300d\u300c\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u55b6\u696d\u306e\u8cea\u3092\u9ad8\u3081\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u3054\u76f8\u8ac7\u3092\u627f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"margin:0;\"><a href=\"https:\/\/jinrai.co.jp\/contact\/\" style=\"display:inline-block;background:#C49A6C;color:#1A1A1A;padding:12px 32px;text-decoration:none;font-weight:bold;border-radius:4px;\">\u7121\u6599\u76f8\u8ac7\u306f\u3053\u3061\u3089<\/a><\/p>\n<\/div>\n<h2>ABM\u5c0e\u5165\u304c\u9069\u5408\u3059\u308b\u4f01\u696d\u7279\u6027<\/h2>\n<h3>ABM\u304c\u5411\u3044\u3066\u3044\u308b2\u3064\u306e\u4f01\u696d\u30bf\u30a4\u30d7<\/h3>\n<table class=\"jinrai-table\">\n<thead>\n<tr>\n<th>\u30bf\u30a4\u30d7<\/th>\n<th>\u7279\u5fb4<\/th>\n<th>ABM\u304c\u52b9\u679c\u7684\u306a\u7406\u7531<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u5bfe\u8c61\u9867\u5ba2\u304c\u9650\u5b9a\u7684<\/strong><\/td>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u304c\u72ed\u3044\u30fb\u7279\u5b9a\u696d\u754c\u5411\u3051<\/td>\n<td>\u6700\u521d\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u5148\u304c\u660e\u3089\u304b\u30011\u793e\u3042\u305f\u308a\u53d6\u5f15\u984d\u306e\u6700\u5927\u5316\u304c\u58f2\u4e0a\u62e1\u5927\u306e\u9375<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5927\u4f01\u696d\u5411\u3051\u9ad8\u5358\u4fa1\u5546\u6750<\/strong><\/td>\n<td>\u5c0e\u5165\u95a2\u4e0e\u8005\u304c\u591a\u3044\u30fb\u5358\u4fa1\u304c\u9ad8\u3044<\/td>\n<td>\u53d7\u6ce8\u307e\u3067\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u591a\u304f\u3001\u30d7\u30ed\u30bb\u30b9\u7ba1\u7406\u304c\u5fc5\u8981<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>ABM\u304c\u9069\u5408\u3057\u306a\u3044\u4f01\u696d\u30bf\u30a4\u30d7<\/h3>\n<ul>\n<li><strong>\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u3092\u9650\u5b9a\u3067\u304d\u306a\u3044\u5546\u6750<\/strong>:\u5e45\u5e83\u3044\u696d\u7a2e\u30fb\u898f\u6a21\u3067\u5229\u7528\u3055\u308c\u308b\u6a19\u6e96\u7684\u306aSaaS\u7b49<\/li>\n<li><strong>\u5e02\u5834\u306b\u5bfe\u8c61\u4f01\u696d\u304c\u5927\u91cf\u306b\u5b58\u5728\u3059\u308b\u5546\u6750<\/strong>:\u5e83\u304f\u7db2\u3092\u304b\u3051\u308bThe Model\u578b\u304c\u52b9\u7387\u7684<\/li>\n<li><strong>\u55b6\u696d\u7d44\u7e54\u304c\u30ea\u30fc\u30c9\u306b\u5bfe\u5fdc\u3059\u308b\u4f53\u5236\u304c\u306a\u3044\u5834\u5408<\/strong>:\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u304c\u6765\u3066\u3082\u53d7\u3051\u6b62\u3081\u3089\u308c\u306a\u3044<\/li>\n<\/ul>\n<h2>ABM\u3068ABX\u3078\u306e\u9032\u5316<\/h2>\n<h3>ABX\u3068\u306f<\/h3>\n<p>2026\u5e74\u3001ABM\u306f\u3055\u3089\u306b\u9032\u5316\u3057\u305f<strong>ABX(Account-Based Experience)<\/strong>\u304c\u4e3b\u6d41\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002ABM\u304c\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u6226\u7565\u300d\u3060\u3063\u305f\u306e\u306b\u5bfe\u3057\u3001ABX\u306f<strong>\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3059\u3079\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13<\/strong>\u3092\u63d0\u4f9b\u3059\u308b\u5168\u793e\u6226\u7565\u3067\u3059\u3002<\/p>\n<table class=\"jinrai-table\">\n<thead>\n<tr>\n<th>\u89b3\u70b9<\/th>\n<th>ABM<\/th>\n<th>ABX<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u4e3b\u5c0e\u90e8\u9580<\/strong><\/td>\n<td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0(+\u55b6\u696d)<\/td>\n<td>\u30de\u30fc\u30b1+\u55b6\u696d+CS+\u7d4c\u55b6\u5c64<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5bfe\u8c61<\/strong><\/td>\n<td>\u5546\u8ac7\u7372\u5f97\u30fb\u53d7\u6ce8\u307e\u3067<\/td>\n<td>\u53d7\u6ce8\u5f8c\u306eLTV\u30fb\u62e1\u5927\u3082\u542b\u3080<\/td>\n<\/tr>\n<tr>\n<td><strong>KPI<\/strong><\/td>\n<td>\u90e8\u9580\u5225KPI<\/td>\n<td>\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u306eKPI<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30c7\u30fc\u30bf\u7d71\u5408<\/strong><\/td>\n<td>\u30de\u30fc\u30b1\u3068\u55b6\u696d<\/td>\n<td>\u5168\u90e8\u9580\u3067\u5b8c\u5168\u7d71\u5408<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>ABX\u306e\u5b9f\u73fe\u306b\u306f\u3001\u7d44\u7e54\u6a2a\u65ad\u306eCRM\u7d71\u5408\u30fb\u5168\u793e\u30d9\u30fc\u30b9\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30d7\u30e9\u30f3\u30fb\u6708\u6b21\u30a2\u30ab\u30a6\u30f3\u30c8\u30ec\u30d3\u30e5\u30fc\u4f1a\u8b70\u306a\u3069\u3001<strong>RevOps(Revenue Operations)<\/strong>\u306e\u571f\u53f0\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h2>ABM\u652f\u63f4\u30c4\u30fc\u30eb|\u30ab\u30c6\u30b4\u30ea\u5225<\/h2>\n<table class=\"jinrai-table\">\n<thead>\n<tr>\n<th>\u30ab\u30c6\u30b4\u30ea<\/th>\n<th>\u4e3b\u306a\u5f79\u5272<\/th>\n<th>\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>ABM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong><\/td>\n<td>\u30a2\u30ab\u30a6\u30f3\u30c8\u9078\u5b9a\u30fb\u65bd\u7b56\u7d71\u5408\u7ba1\u7406<\/td>\n<td>Demandbase\u30fb6sense\u30fbTerminus<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf<\/strong><\/td>\n<td>\u8cfc\u8cb7\u610f\u56f3\u30b7\u30b0\u30ca\u30eb\u306e\u53d6\u5f97<\/td>\n<td>Bombora\u30fbZoomInfo<\/td>\n<\/tr>\n<tr>\n<td><strong>CRM<\/strong><\/td>\n<td>\u9867\u5ba2\u60c5\u5831\u30fb\u55b6\u696d\u5c65\u6b74\u7ba1\u7406<\/td>\n<td>Salesforce\u30fbHubSpot\u30fbMazrica Sales<\/td>\n<\/tr>\n<tr>\n<td><strong>MA(\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3)<\/strong><\/td>\n<td>\u30ea\u30fc\u30c9\u80b2\u6210\u30fb\u65bd\u7b56\u81ea\u52d5\u5316<\/td>\n<td>Marketo\u30fbPardot\u30fbBowNow<\/td>\n<\/tr>\n<tr>\n<td><strong>SFA(\u55b6\u696d\u652f\u63f4)<\/strong><\/td>\n<td>\u5546\u8ac7\u30d7\u30ed\u30bb\u30b9\u7ba1\u7406<\/td>\n<td>Salesforce\u30fbMazrica Sales<\/td>\n<\/tr>\n<tr>\n<td><strong>LinkedIn\u5e83\u544a<\/strong><\/td>\n<td>\u30de\u30c3\u30c1\u30c9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u914d\u4fe1<\/td>\n<td>LinkedIn Campaign Manager<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4f01\u696d\u60c5\u5831\u30fb\u7d44\u7e54\u56f3<\/strong><\/td>\n<td>\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u7279\u5b9a\u652f\u63f4<\/td>\n<td>SPEEDA\u30fbFourin\u30fbZoomInfo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u203b \u4e0a\u8a18\u306f\u696d\u754c\u3067\u4ee3\u8868\u7684\u306a\u4f8b\u3068\u3057\u3066\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u6599\u91d1\u4f53\u7cfb\u30fb\u6a5f\u80fd\u306e\u8a73\u7d30\u306f\u5404\u793e\u516c\u5f0f\u30b5\u30a4\u30c8\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>ABM\u6210\u529f\u4e8b\u4f8b<\/h2>\n<h3>\u4e8b\u4f8b|\u56fd\u5185SaaS\u4f01\u696d\u306e\u30d1\u30a4\u30ed\u30c3\u30c8\u5c55\u958b<\/h3>\n<p>\u696d\u754c\u8cc7\u6599\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u56fd\u5185SaaS\u4f01\u696dB\u793e\u3067\u306f\u3001ABM\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066\u6700\u521d\u304b\u3089\u5168\u793e\u5c55\u958b\u305b\u305a\u3001\u9078\u5b9a\u3057\u305f50\u793e\u306b\u5bfe\u3057\u3066\u30d1\u30a4\u30ed\u30c3\u30c8\u7684\u306b\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u5c0e\u5165\u304b\u30893\u30f6\u6708\u5f8c\u306b\u306f\u3001\u305d\u306e\u3046\u3061<strong>40%\u3068\u3044\u3046\u9ad8\u3044\u5272\u5408\u3067\u5546\u8ac7\u5316\u306b\u6210\u529f<\/strong>\u3057\u3001\u77ed\u671f\u9593\u3067\u306e\u624b\u5fdc\u3048\u3092\u5f97\u3066\u3044\u307e\u3059\u30021\u5e74\u5f8c\u306b\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u306b\u3088\u308b<strong>\u5e74\u9593\u53ce\u76ca(ARR)\u304c140%\u5897\u52a0<\/strong>\u3057\u3001ABM\u306e\u72d9\u3044\u3067\u3042\u308b&#8221;LTV\u306e\u6700\u5927\u5316&#8221;\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u65e5\u672c\u306e\u5927\u624b\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f<\/h3>\n<p>\u65e5\u672c\u56fd\u5185\u3067\u306f\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30fb\u30ad\u30e4\u30ce\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30d1\u30f3\u30fb\u7a4d\u6c34\u6a39\u8102\u30fb\u5c71\u6d0b\u96fb\u6c17\u306a\u3069\u3001\u591a\u304f\u306e\u5927\u624b\u4f01\u696d\u304cABM\u5c02\u4efb\u30c1\u30fc\u30e0\u3092\u8a2d\u7f6e\u3057\u3066\u3044\u307e\u3059\u3002\u300c<strong>\u898b\u8fbc\u307f\u5ba2\u306e\u6570\u3088\u308a\u53d7\u6ce8\u984d\u30fb\u7d99\u7d9a\u7387\u3092\u91cd\u8996\u3059\u308b<\/strong>\u300d\u6f6e\u6d41\u304c\u3001\u88fd\u9020\u696d\u30fbIT\u30b5\u30fc\u30d3\u30b9\u30fbSaaS\u5404\u793e\u3067\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u203b \u4e0a\u8a18\u306f\u696d\u754c\u8cc7\u6599\u30fb\u5404\u793e\u516c\u958b\u60c5\u5831\u306b\u57fa\u3065\u304f\u4e00\u822c\u7684\u306a\u8a18\u8ff0\u3067\u3059\u3002<\/p>\n<h2>ABM\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u5bfe\u5fdc<\/h2>\n<h3>\u5931\u65571|ICP\u5b9a\u7fa9\u304c\u66d6\u6627<\/h3>\n<p>\u300c\u512a\u826f\u9867\u5ba2\u300d\u306e\u57fa\u6e96\u304c\u6f20\u7136\u3068\u3057\u3066\u3044\u308b\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u9078\u5b9a\u304c\u5f62\u3060\u3051\u306b\u306a\u308a\u307e\u3059\u3002<strong>LTV\u30fb\u53d7\u6ce8\u5358\u4fa1\u30fb\u7d99\u7d9a\u7387\u30fb\u95a2\u4fc2\u6027\u6df1\u5ea6<\/strong>\u3067\u512a\u826f\u9867\u5ba2\u3092\u5b9a\u91cf\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304c\u3001ICP\u5b9a\u7fa9\u306e\u51fa\u767a\u70b9\u3067\u3059\u3002<\/p>\n<h3>\u5931\u65572|\u55b6\u696d\u3068\u306e\u9023\u643a\u4e0d\u8db3<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3060\u3051\u3067ABM\u3092\u63a8\u9032\u3057\u3001\u55b6\u696d\u90e8\u9580\u304c\u4e57\u3089\u306a\u3044\u5834\u5408\u3001\u65bd\u7b56\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<strong>\u55b6\u696d\u90e8\u9580\u3068\u306e\u5408\u540c\u4f1a\u8b70\u30fb\u5171\u901aKPI\u8a2d\u5b9a\u30fb\u9031\u6b21\u30a2\u30ab\u30a6\u30f3\u30c8\u30ec\u30d3\u30e5\u30fc<\/strong>\u3092\u6700\u521d\u304b\u3089\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<h3>\u5931\u65573|\u500b\u793e\u5bfe\u5fdc\u306e\u30b3\u30b9\u30c8\u304c\u81a8\u3089\u3080<\/h3>\n<p>One-to-One ABM\u3067\u5168\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u5b8c\u5168\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u30ea\u30bd\u30fc\u30b9\u304c\u7834\u7dbb\u3057\u307e\u3059\u3002<strong>\u300cTier 1\u306f\u5b8c\u5168\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001Tier 2\u306f\u30c6\u30f3\u30d7\u30ec\u30d9\u30fc\u30b9\u300d<\/strong>\u306e\u3088\u3046\u306a\u968e\u5c64\u8a2d\u8a08\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002<\/p>\n<h3>\u5931\u65574|\u77ed\u671f\u6210\u679c\u3092\u6c42\u3081\u3059\u304e\u308b<\/h3>\n<p>ABM\u306f\u6570\u9031\u9593\u3067\u6210\u679c\u3092\u6c42\u3081\u308b\u624b\u6cd5\u3067\u306f\u306a\u304f\u30013\u301c12\u30f6\u6708\u306e\u7d99\u7d9a\u304c\u524d\u63d0\u3067\u3059\u3002<strong>\u300c3\u30f6\u6708\u3067\u30d1\u30a4\u30ed\u30c3\u30c8\u30016\u30f6\u6708\u3067\u8a55\u4fa1\u300112\u30f6\u6708\u3067\u672c\u683c\u5c55\u958b\u300d<\/strong>\u306e\u6bb5\u968e\u8a2d\u8a08\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002<\/p>\n<h3>\u5931\u65575|\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5148\u884c<\/h3>\n<p>\u300c\u3068\u308a\u3042\u3048\u305aABM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5c0e\u5165\u300d\u3057\u3066\u304b\u3089\u6226\u7565\u3092\u8003\u3048\u308b\u306e\u306f\u9806\u5e8f\u304c\u9006\u3067\u3059\u3002<strong>\u6226\u7565\u30fb\u7d44\u7e54\u30fb\u30d7\u30ed\u30bb\u30b9\u30fbKPI\u3092\u5148\u306b\u6574\u3048\u3001\u30c4\u30fc\u30eb\u306f\u305d\u308c\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b<\/strong>\u9806\u5e8f\u304c\u6b63\u3057\u3044\u3067\u3059\u3002<\/p>\n<h2>ABM\u5c0e\u5165\u306e\u6bb5\u968e\u7684\u30ed\u30fc\u30c9\u30de\u30c3\u30d7<\/h2>\n<table class=\"jinrai-table\">\n<thead>\n<tr>\n<th style=\"width:50px;text-align:center;\">Phase<\/th>\n<th>\u53d6\u308a\u7d44\u307f\u5185\u5bb9<\/th>\n<th>\u671f\u9593\u76ee\u5b89<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"num\">\u58f1<\/td>\n<td><strong>\u6226\u7565\u8a2d\u8a08<\/strong>:ICP\u5b9a\u7fa9\u30fb\u55b6\u696d\u3068\u306e\u5408\u610f\u5f62\u6210\u30fbKPI\u8a2d\u8a08<\/td>\n<td>1\u301c2\u30f6\u6708<\/td>\n<\/tr>\n<tr>\n<td class=\"num\">\u5f10<\/td>\n<td><strong>\u30d1\u30a4\u30ed\u30c3\u30c8<\/strong>:Tier 1\u306e5\u301c20\u793e\u3092\u9078\u5b9a\u3057\u96c6\u4e2d\u30a2\u30d7\u30ed\u30fc\u30c1<\/td>\n<td>3\u30f6\u6708<\/td>\n<\/tr>\n<tr>\n<td class=\"num\">\u53c2<\/td>\n<td><strong>\u8a55\u4fa1<\/strong>:\u5546\u8ac7\u5316\u7387\u30fb\u53d7\u6ce8\u5358\u4fa1\u30fb\u55b6\u696d\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u691c\u8a3c<\/td>\n<td>1\u30f6\u6708<\/td>\n<\/tr>\n<tr>\n<td class=\"num\">\u8086<\/td>\n<td><strong>\u672c\u683c\u5c55\u958b<\/strong>:\u5bfe\u8c61\u62e1\u5927\u3001ABM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5c0e\u5165<\/td>\n<td>3\u301c6\u30f6\u6708<\/td>\n<\/tr>\n<tr>\n<td class=\"num\">\u4f0d<\/td>\n<td><strong>ABX\u3078\u306e\u62e1\u5f35<\/strong>:CS\u3068\u306e\u9023\u643a\u3001LTV\u6700\u5927\u5316\u65bd\u7b56<\/td>\n<td>\u7d99\u7d9a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u3088\u304f\u3042\u308b\u8cea\u554f(FAQ)<\/h2>\n<h3>Q1. ABM\u306f\u3069\u3093\u306a\u898f\u6a21\u306e\u4f01\u696d\u3067\u3082\u5c0e\u5165\u3067\u304d\u307e\u3059\u304b?<\/h3>\n<p>A. \u4f01\u696d\u898f\u6a21\u3088\u308a\u3082\u300c\u5bfe\u8c61\u9867\u5ba2\u304c\u9650\u5b9a\u7684\u304b\u300d\u300c\u5546\u6750\u5358\u4fa1\u304c\u9ad8\u3044\u304b\u300d\u304c\u5224\u65ad\u8ef8\u3067\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5411\u3051\u5546\u6750\u3092\u6271\u3046\u5834\u5408\u306f\u5341\u5206\u306b\u5c0e\u5165\u53ef\u80fd\u3067\u3059\u3002\u9006\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308c\u306a\u3044\u6c4e\u7528\u5546\u6750\u306f\u3001ABM\u3088\u308a\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u624b\u6cd5\u304c\u9069\u5408\u3057\u307e\u3059\u3002<\/p>\n<h3>Q2. ABM\u3092\u59cb\u3081\u308b\u306e\u306b\u5fc5\u8981\u306a\u4e88\u7b97\u306f?<\/h3>\n<p>A. \u898f\u6a21\u30fb\u5bfe\u8c61\u4f01\u696d\u6570\u306b\u3088\u308a\u5927\u304d\u304f\u5909\u52d5\u3057\u307e\u3059\u3002ABM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5c0e\u5165\u306a\u3057\u306e\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u3067\u3042\u308c\u3070\u793e\u5185\u30ea\u30bd\u30fc\u30b9\u3067\u958b\u59cb\u53ef\u80fd\u3067\u3059\u304c\u3001\u672c\u683c\u7684\u306a\u30c4\u30fc\u30eb\u5c0e\u5165\u3092\u542b\u3081\u308b\u3068\u76f8\u5fdc\u306e\u6295\u8cc7\u304c\u5fc5\u8981\u3067\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u306f\u300c\u30d1\u30a4\u30ed\u30c3\u30c8\u5c55\u958b\u3067\u6210\u679c\u3092\u51fa\u3057\u3066\u304b\u3089\u672c\u683c\u6295\u8cc7\u300d\u306e\u6bb5\u968e\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>Q3. ABM\u3068ABX\u306f\u4f55\u304c\u9055\u3044\u307e\u3059\u304b?<\/h3>\n<p>A. ABM\u306f\u30de\u30fc\u30b1\u3068\u55b6\u696d\u4e2d\u5fc3\u306e\u6226\u7565\u3001ABX\u306f\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u30fbCS\u3059\u3079\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u5168\u793e\u6226\u7565\u3067\u3059\u3002ABX\u306fABM\u306e\u9032\u5316\u5f62\u3067\u3001\u7d44\u7e54\u6a2a\u65ad\u9023\u643a\u304c\u5fc5\u9808\u3068\u306a\u308a\u307e\u3059\u3002\u8a73\u7d30\u306f <a href=\"https:\/\/jinrai.co.jp\/?p=4673\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b02026|10\u5927\u30c8\u30ec\u30f3\u30c9<\/a> \u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>Q4. ABM\u3067\u6700\u521d\u306b\u6210\u679c\u304c\u898b\u3048\u308b\u307e\u3067\u3069\u308c\u304f\u3089\u3044\u304b\u304b\u308a\u307e\u3059\u304b?<\/h3>\n<p>A. \u30d1\u30a4\u30ed\u30c3\u30c8\u5c55\u958b\u30673\u30f6\u6708\u3001\u672c\u683c\u7684\u306a\u52b9\u679c\u8a55\u4fa1\u30676\u301c12\u30f6\u6708\u304c\u76ee\u5b89\u3067\u3059\u3002\u696d\u754c\u8cc7\u6599\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u56fd\u5185SaaS\u4e8b\u4f8b\u3067\u306f\u3001\u30d1\u30a4\u30ed\u30c3\u30c850\u793e\u306b\u5bfe\u3057\u30663\u30f6\u6708\u5f8c\u306b40%\u306e\u5546\u8ac7\u5316\u7387\u3092\u9054\u6210\u3057\u305f\u30b1\u30fc\u30b9\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u7d50\u679c\u306f\u5546\u6750\u30fb\u7d44\u7e54\u30fb\u5b9f\u884c\u7cbe\u5ea6\u306b\u3088\u308a\u5927\u304d\u304f\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n<h3>Q5. \u55b6\u696d\u90e8\u9580\u3068\u306e\u9023\u643a\u3092\u3069\u3046\u5b9f\u73fe\u3059\u3079\u304d\u3067\u3059\u304b?<\/h3>\n<p>A. \u6700\u521d\u306e\u6bb5\u968e\u304b\u3089\u55b6\u696d\u90e8\u9580\u3092\u5dfb\u304d\u8fbc\u307f\u3001ICP\u5b9a\u7fa9\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u9078\u5b9a\u30fbKPI\u8a2d\u8a08\u3092\u5408\u540c\u3067\u9032\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9031\u6b21\u307e\u305f\u306f\u9694\u9031\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30ec\u30d3\u30e5\u30fc\u4f1a\u8b70\u3092\u8a2d\u3051\u3001\u30de\u30fc\u30b1\u3068\u55b6\u696d\u304c\u5171\u901a\u306e\u9867\u5ba2\u50cf\u3092\u6301\u3064\u3053\u3068\u304c\u9023\u643a\u306e\u524d\u63d0\u3067\u3059\u3002<\/p>\n<h3>Q6. ABM\u3067\u4f5c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u500b\u793e\u5c02\u7528\u306b\u3059\u3079\u304d\u3067\u3059\u304b?<\/h3>\n<p>A. \u968e\u5c64\u5316\u3057\u305f\u8a2d\u8a08\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002Tier 1\u306e\u6700\u91cd\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u306f\u5b8c\u5168\u500b\u793e\u5c02\u7528\u3001Tier 2\u306b\u306f\u696d\u754c\u30fb\u898f\u6a21\u5225\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001Tier 3\u306b\u306f\u6c4e\u7528\u7684\u306aABM\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u3068\u3044\u3046\u3088\u3046\u306b\u6bb5\u968e\u3092\u5206\u3051\u308b\u3053\u3068\u3067\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>Q7. ABM\u3067LinkedIn\u3092\u3069\u3046\u6d3b\u7528\u3059\u3079\u304d\u3067\u3059\u304b?<\/h3>\n<p>A. LinkedIn\u306e<strong>\u30de\u30c3\u30c1\u30c9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6a5f\u80fd<\/strong>\u3067\u7279\u5b9a\u4f01\u696d\u30ea\u30b9\u30c8\u3078\u306e\u5e83\u544a\u914d\u4fe1\u3001<strong>Sales Navigator<\/strong>\u3067\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u7279\u5b9a\u30fbInMail\u9001\u4fe1\u3001<strong>\u500b\u4eba\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb<\/strong>\u3067\u306e\u7d4c\u55b6\u8005\u30fb\u5c02\u9580\u5bb6\u767a\u4fe1\u3001\u306e3\u3064\u3092\u7d71\u5408\u7684\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002\u8a73\u7d30\u306f <a href=\"https:\/\/jinrai.co.jp\/?p=4671\">LinkedIn\u904b\u7528\u00d7AI|BtoB\u5c02\u9580\u306e\u767a\u4fe1\u6226\u7565<\/a> \u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>Q8. ABM\u306fAI\u6d3b\u7528\u3068\u3069\u3046\u7d44\u307f\u5408\u308f\u305b\u3089\u308c\u307e\u3059\u304b?<\/h3>\n<p>A. AI\u306f\u4ee5\u4e0b\u306e\u9818\u57df\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059:(1) \u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u30ea\u30b5\u30fc\u30c1\u30fb\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u7279\u5b9a\u306e\u81ea\u52d5\u5316\u3001(2) \u500b\u793e\u5c02\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u7387\u7684\u306a\u5236\u4f5c\u3001(3) \u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u89e3\u6790\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001(4) \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30e1\u30fc\u30eb\u306e\u81ea\u52d5\u751f\u6210\u3001(5) \u30a2\u30ab\u30a6\u30f3\u30c8\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u53ef\u8996\u5316\u3068\u6539\u5584\u63d0\u6848\u3002\u8a73\u7d30\u306f <a href=\"https:\/\/jinrai.co.jp\/?p=4663\">Claude\u91d1\u878d\u30a8\u30fc\u30b8\u30a7\u30f3\u30c810\u7a2e<\/a> \u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>ABM(\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0)\u306f\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u306e\u672c\u8cea\u306b\u7acb\u3061\u8fd4\u3063\u305f\u6226\u7565\u3067\u3059\u3002\u672c\u8a18\u4e8b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>ABM\u306e\u672c\u8cea<\/strong>:\u30ea\u30fc\u30c9\u5358\u4f4d\u3067\u306f\u306a\u304f\u4f01\u696d\u5358\u4f4d\u3001\u55b6\u696d\u8996\u70b9\u3067\u518d\u8a2d\u8a08\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<li><strong>3\u3064\u306e\u578b<\/strong>:One-to-One(5\u301c10\u793e)\u30fbOne-to-Few(10\u301c100\u793e)\u30fbOne-to-Many(100\u793e+)<\/li>\n<li><strong>4\u30b9\u30c6\u30c3\u30d7<\/strong>:Identify\u2192Expand\u2192Engage\u2192Measure\u306e\u5b9f\u884c\u30d7\u30ed\u30bb\u30b9<\/li>\n<li><strong>\u9069\u5408\u4f01\u696d<\/strong>:\u5bfe\u8c61\u9867\u5ba2\u304c\u9650\u5b9a\u7684\u3001\u307e\u305f\u306f\u5927\u4f01\u696d\u5411\u3051\u9ad8\u5358\u4fa1\u5546\u6750\u3092\u6271\u3046\u4f01\u696d<\/li>\n<li><strong>ABX\u3078\u306e\u9032\u5316<\/strong>:\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u30fbCS\u3092\u7d71\u5408\u3057\u305f\u5168\u793e\u6226\u7565\u3078<\/li>\n<\/ol>\n<p>ABM\u306f\u300c\u30ea\u30fc\u30c9\u306e\u6570\u300d\u3067\u306f\u306a\u304f\u300c\u95a2\u4fc2\u306e\u8cea\u300d\u3067\u6210\u679c\u3092\u6e2c\u308b\u6226\u7565\u3067\u3059\u3002\u77ed\u671f\u7684\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u7af6\u4e89\u304b\u3089\u8131\u5374\u3057\u3001\u672c\u5f53\u306b\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u3053\u3068\u3067\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u306e\u6301\u7d9a\u7684\u6210\u9577\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3092\u8d77\u70b9\u306b\u3001\u81ea\u793e\u306eABM\u5c0e\u5165\u3092\u9032\u3081\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n<h2>\u95a2\u9023\u8a18\u4e8b<\/h2>\n<ul>\n<li><a href=\"https:\/\/jinrai.co.jp\/?p=4673\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b02026|10\u5927\u30c8\u30ec\u30f3\u30c9\u5b8c\u5168\u30ac\u30a4\u30c9<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?p=4675\">AEO\u5bfe\u7b56\u306e\u5b8c\u5168\u30ac\u30a4\u30c9|GEO\u30fbSEO\u3068\u306e\u9055\u3044\u3068\u5b9f\u8df5<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?p=4677\">\u30c0\u30fc\u30af\u30d5\u30a1\u30cd\u30eb\u3068\u306f|\u53ef\u8996\u5316\u3067\u304d\u306a\u3044BtoB\u8cfc\u8cb7\u884c\u52d5\u306e\u6355\u6349<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?p=4671\">LinkedIn\u904b\u7528\u00d7AI|BtoB\u5c02\u9580\u306e\u767a\u4fe1\u6226\u7565<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?p=4655\">SNS\u904b\u7528\u00d7AI\u6d3b\u7528 \u5b8c\u5168\u30ac\u30a4\u30c9<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?p=4657\">\u4f01\u696dSNS\u904b\u7528\u306e\u6226\u7565\u8a2d\u8a08<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?p=4663\">Claude\u91d1\u878d\u30a8\u30fc\u30b8\u30a7\u30f3\u30c810\u7a2e|\u6295\u8cc7\u9280\u884c\u30fb\u4fdd\u967a\u696d\u52d9\u3092\u81ea\u52d5\u5316<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?p=1939\">Claude\u696d\u52d9\u52b9\u7387\u5316|\u90e8\u9580\u5225\u6d3b\u7528\u885320\u9078<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?cat=7\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ab\u30c6\u30b4\u30ea<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?cat=34\">Web\u96c6\u5ba2\u6226\u7565\u30ab\u30c6\u30b4\u30ea<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?cat=17\">GEO\u5bfe\u7b56\u30ab\u30c6\u30b4\u30ea<\/a><\/li>\n<li><a href=\"https:\/\/jinrai.co.jp\/?cat=39\">SNS\u904b\u7528\u30ab\u30c6\u30b4\u30ea<\/a><\/li>\n<\/ul>\n<div class=\"cta-closing\" style=\"background:#F6F1EA;padding:28px 24px;margin:32px 0 0;border-radius:6px;border:1px solid #C49A6C;\">\n<p style=\"font-family:'Shippori Mincho','Noto Serif JP',serif;font-size:1.2em;color:#1A1A1A;margin:0 0 12px;text-align:center;\">ABM\u5c0e\u5165\u306e\u3054\u76f8\u8ac7\u3092\u627f\u308a\u307e\u3059<\/p>\n<p style=\"margin:0 0 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