{"id":673,"date":"2023-03-20T00:00:00","date_gmt":"2023-03-20T00:00:00","guid":{"rendered":"https:\/\/jinrai.co.jp\/?p=673"},"modified":"2026-04-10T22:51:10","modified_gmt":"2026-04-10T13:51:10","slug":"glossary","status":"publish","type":"post","link":"https:\/\/jinrai.co.jp\/en\/blog\/2023\/03\/20\/glossary\/","title":{"rendered":"IT\u30fbWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u96c650\u9078\uff5c\u521d\u5fc3\u8005\u306b\u3082\u308f\u304b\u308b\u610f\u5473\u3068\u4f7f\u3044\u65b9"},"content":{"rendered":"

IT\u30fbWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u983b\u51fa\u3059\u308b\u5c02\u9580\u7528\u8a9e\u309250\u8a9e\u53b3\u9078\u3057\u3001\u521d\u5fc3\u8005\u306b\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u5404\u7528\u8a9e\u306b\u30ab\u30c6\u30b4\u30ea\u30fb\u82f1\u8a9e\u540d\u30fb\u4f7f\u7528\u4f8b\u3092\u4ed8\u3051\u307e\u3057\u305f\u3002<\/p>\n

\n

\ud83d\udca1 \u3053\u306e\u7528\u8a9e\u96c6\u306e\u4f7f\u3044\u65b9<\/p>\n

Ctrl+F\uff08Cmd+F\uff09\u3067\u7528\u8a9e\u3092\u691c\u7d22\u3067\u304d\u307e\u3059\u3002\u30ab\u30c6\u30b4\u30ea\u5225\u306b\u5206\u985e\u3057\u3001\u5b9f\u969b\u306e\u4f7f\u7528\u4f8b\u3082\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/div>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\uff081\u301c10\uff09<\/h2>\n
\n
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09<\/span>\u30de\u30fc\u30b1<\/span><\/div>\n

Conversion<\/p>\n

Web\u30b5\u30a4\u30c8\u306e\u300c\u6210\u679c\u300d\u3002\u554f\u3044\u5408\u308f\u305b\u30fb\u8cfc\u5165\u30fb\u4f1a\u54e1\u767b\u9332\u306a\u3069\u3002SEO\u52b9\u679c\u6e2c\u5b9a<\/a>\u306e\u6700\u91cd\u8981\u6307\u6a19\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cLP\u306eCV\u73872%\u2192\u30a2\u30af\u30bb\u30b9\u5897\u3067\u554f\u3044\u5408\u308f\u305b\u5897\u300d<\/p>\n<\/div>\n<\/div>\n

\n
CPA<\/span>\u30de\u30fc\u30b1<\/span><\/div>\n

Cost Per Acquisition<\/p>\n

1\u4ef6\u306e\u6210\u679c\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u7528\u3002CPA=\u5e83\u544a\u8cbb\u00f7CV\u6570\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cCPA15,000\u5186\u2192\u670830\u4e07\u5186\u3067\u7d0420\u4ef6\u306e\u554f\u3044\u5408\u308f\u305b\u300d<\/p>\n<\/div>\n<\/div>\n

\n
CTR<\/span>\u30de\u30fc\u30b1<\/span><\/div>\n

Click Through Rate<\/p>\n

\u8868\u793a\u56de\u6570\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u7387\u3002CTR=\u30af\u30ea\u30c3\u30af\u6570\u00f7\u8868\u793a\u56de\u6570\u00d7100\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30bf\u30a4\u30c8\u30eb\u5909\u66f4\u3067CTR1.2%\u21923.5%\u306b\u300d<\/p>\n<\/div>\n<\/div>\n

\n
LTV<\/span>\u30de\u30fc\u30b1<\/span><\/div>\n

Life Time Value<\/p>\n

\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u30021\u4eba\u306e\u9867\u5ba2\u304c\u53d6\u5f15\u671f\u9593\u4e2d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u7dcf\u984d\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cLTV50\u4e07\u5186\u2192CPA5\u4e07\u5186\u3067\u3082\u5341\u5206\u30da\u30a4\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30ea\u30fc\u30c9<\/span>\u30de\u30fc\u30b1<\/span><\/div>\n

Lead<\/p>\n

\u898b\u8fbc\u307f\u9867\u5ba2\u3002\u554f\u3044\u5408\u308f\u305b\u7b49\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u4eba\u3002MQL\/SQL\u306b\u5206\u985e\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u4eca\u6708\u306e\u30ea\u30fc\u30c945\u4ef6\u3001\u3046\u3061MQL30\u4ef6\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30d5\u30a1\u30cd\u30eb<\/span>\u30de\u30fc\u30b1<\/span><\/div>\n

Funnel<\/p>\n

\u8a8d\u77e5\u2192\u691c\u8a0e\u2192\u8cfc\u5165\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6f0f\u6597\u306b\u4f8b\u3048\u305f\u30e2\u30c7\u30eb\u3002\u5404\u6bb5\u968e\u306e\u96e2\u8131\u7387\u3092\u5206\u6790\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30d5\u30a1\u30cd\u30eb\u4e2d\u9593\u306e\u96e2\u8131\u304c\u591a\u3044\u2192\u4e8b\u4f8b\u30da\u30fc\u30b8\u5f37\u5316\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30da\u30eb\u30bd\u30ca<\/span>\u30de\u30fc\u30b1<\/span><\/div>\n

Persona<\/p>\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u5177\u4f53\u7684\u4eba\u7269\u50cf\u3002\u5e74\u9f62\u30fb\u8077\u696d\u30fb\u60a9\u307f\u30fb\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u8a2d\u5b9a\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30da\u30eb\u30bd\u30ca\u306f35\u6b73\u7537\u6027\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u7d4c\u55b6\u8005\u300d<\/p>\n<\/div>\n<\/div>\n

\n
KPI<\/span>\u30de\u30fc\u30b1<\/span><\/div>\n

Key Performance Indicator<\/p>\n

\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3002\u76ee\u6a19\u9054\u6210\u306e\u9032\u6357\u3092\u6e2c\u308b\u5b9a\u91cf\u7684\u6570\u5024\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cSEO\u306eKPI\u306f\u6708\u95935,000SS\u3001\u554f\u3044\u5408\u308f\u305b\u670810\u4ef6\u300d<\/p>\n<\/div>\n<\/div>\n

\n
ROI<\/span>\u30de\u30fc\u30b1<\/span><\/div>\n

Return On Investment<\/p>\n

\u6295\u8cc7\u53ce\u76ca\u7387\u3002ROI=(\u5229\u76ca-\u6295\u8cc7\u984d)\u00f7\u6295\u8cc7\u984d\u00d7100\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cSEO\u5bfe\u7b56\u306eROI\u306f\u5e74\u9593\u7d045\u500d\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/span>\u30de\u30fc\u30b1<\/span><\/div>\n

Engagement<\/p>\n

\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u3044\u3044\u306d\u30fb\u30b7\u30a7\u30a2\u7b49\uff09\u306e\u7dcf\u79f0\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u73875%\u8d85\u2192\u3053\u306e\u30c6\u30fc\u30de\u306f\u53cd\u5fdc\u826f\u3044\u300d<\/p>\n<\/div>\n<\/div>\n

SEO\u30fbGEO\u7528\u8a9e\uff0811\u301c20\uff09<\/h2>\n
\n
SEO<\/span>SEO<\/span><\/div>\n

Search Engine Optimization<\/p>\n

\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u3002\u30b3\u30f3\u30c6\u30f3\u30c4SEO<\/a>\u30fb\u5185\u90e8\u5bfe\u7b56<\/a>\u30fb\u5916\u90e8\u5bfe\u7b56<\/a>\u306e3\u672c\u67f1\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cSEO\u958b\u59cb6\u304b\u6708\u3067\u4e3b\u8981KW\u304c3\u4f4d\u4ee5\u5185\u306b\u300d<\/p>\n<\/div>\n<\/div>\n

\n
GEO<\/span>SEO<\/span><\/div>\n

Generative Engine Optimization<\/p>\n

AI\u691c\u7d22\u6700\u9069\u5316\u3002ChatGPT\u30fbGoogle AI Overview\u7b49\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5f15\u7528\u3055\u305b\u308b\u65bd\u7b56\u3002GEO\u5bfe\u7b56\u306e\u57fa\u672c<\/a>\u53c2\u7167\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cGEO\u5c0e\u51651\u304b\u6708\u3067AI\u5f15\u75285\u4ef6\u219245\u4ef6\u306b\u300d<\/p>\n<\/div>\n<\/div>\n

\n
E-E-A-T<\/span>SEO<\/span><\/div>\n

Experience, Expertise, Authoritativeness, Trustworthiness<\/p>\n

Google\u306e\u54c1\u8cea\u8a55\u4fa14\u57fa\u6e96\u3002E-E-A-T\u5bfe\u7b56<\/a>\u306fSEO\/GEO\u4e21\u65b9\u306b\u5fc5\u9808\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u5145\u5b9f\u3067E-E-A-T\u5f37\u5316\u2192\u9806\u4f4d\u6539\u5584\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/span>SEO<\/span><\/div>\n

Structured Data \/ Schema<\/p>\n

Web\u30da\u30fc\u30b8\u60c5\u5831\u3092AI\u304c\u7406\u89e3\u3057\u3084\u3059\u3044\u5f62\u5f0f\u3067\u8a18\u8ff0\u3059\u308b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3002JSON-LD\u63a8\u5968\u3002GEO\u3067\u306f\u5f15\u7528\u73871.8\u500d\u306e\u30c7\u30fc\u30bf\u3042\u308a\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cFAQPage\u30b9\u30ad\u30fc\u30de\u5b9f\u88c5\u2192AI Overview\u306b\u5f15\u7528\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/span>SEO<\/span><\/div>\n

Core Update<\/p>\n

Google\u304c\u5e74\u6570\u56de\u5b9f\u65bd\u3059\u308b\u5927\u898f\u6a21\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\u30022026\u5e743\u6708\u7248<\/a>\u53c2\u7167\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30b3\u30a2\u30a2\u30d7\u30c7\u5f8c\u306b\u4e00\u6642\u4e0b\u843d\u2192\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u3067\u56de\u5fa9\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30c9\u30e1\u30a4\u30f3\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\uff08DR\uff09<\/span>SEO<\/span><\/div>\n

Domain Rating<\/p>\n

Ahrefs\u7b97\u51fa\u306e\u30c9\u30e1\u30a4\u30f3\u6a29\u5a01\u30b9\u30b3\u30a2\uff080\u301c100\uff09\u3002\u88ab\u30ea\u30f3\u30af\u306e\u8cea\u3068\u91cf\u3067\u6c7a\u5b9a\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u7af6\u5408DR60\u2192\u3046\u3061\u3082DR40\u4ee5\u4e0a\u3092\u76ee\u6a19\u306b\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u88ab\u30ea\u30f3\u30af<\/span>SEO<\/span><\/div>\n

Backlink<\/p>\n

\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u81ea\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3002SEO\u6700\u91cd\u8981\u30d5\u30a1\u30af\u30bf\u30fc\u3002\u8cfc\u5165\u306f\u53b3\u7981\u3002\u6b63\u5f53\u306a\u7372\u5f97\u6cd5<\/a>\u53c2\u7167\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u696d\u754c\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u88ab\u30ea\u30f3\u30af3\u672c\u7372\u5f97\u2192\u9806\u4f4d\u4e0a\u6607\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22<\/span>SEO<\/span><\/div>\n

Organic Search<\/p>\n

\u5e83\u544a\u3067\u306f\u306a\u3044\u81ea\u7136\u691c\u7d22\u7d50\u679c\u3002SEO\u6210\u679c\u306e\u4e3b\u8981\u6307\u6a19\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u304c\u524d\u5e74\u6bd4200%\u306b\u6210\u9577\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30a4\u30f3\u30c7\u30c3\u30af\u30b9<\/span>SEO<\/span><\/div>\n

Index<\/p>\n

Google\u304c\u30da\u30fc\u30b8\u60c5\u5831\u3092DB\u306b\u767b\u9332\u3059\u308b\u3053\u3068\u3002\u672a\u767b\u9332=\u691c\u7d22\u975e\u8868\u793a\u3002GSC<\/a>\u3067\u78ba\u8a8d\u53ef\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u65b0\u8a18\u4e8b\u304c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u3066\u3044\u306a\u3044\u2192GSC\u304b\u3089\u30ea\u30af\u30a8\u30b9\u30c8\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30af\u30ed\u30fc\u30e9\u30fc<\/span>SEO<\/span><\/div>\n

Crawler<\/p>\n

Google\u306e\u81ea\u52d5\u5de1\u56de\u30d7\u30ed\u30b0\u30e9\u30e0\u3002\u30af\u30ed\u30fc\u30eb\u3055\u308c\u3084\u3059\u3044\u69cb\u9020\u306b\u3059\u308b\u3053\u3068\u304c\u5185\u90e8SEO\u306e\u57fa\u672c\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u9001\u4fe1\u3067\u65b0\u8a18\u4e8b\u3092\u7d20\u65e9\u304f\u30af\u30ed\u30fc\u30eb\u300d<\/p>\n<\/div>\n<\/div>\n

Web\u5236\u4f5c\u30fb\u30c6\u30af\u30cb\u30ab\u30eb\u7528\u8a9e\uff0821\u301c30\uff09<\/h2>\n
\n
CMS<\/span>Web<\/span><\/div>\n

Content Management System<\/p>\n

Web\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3002WordPress=\u4e16\u754c\u30b7\u30a7\u30a2\u7d0460%\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cCMS\u306fWordPress\u2192\u30d6\u30ed\u30b0\u306f\u793e\u5185\u3067\u66f4\u65b0\u53ef\u80fd\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6<\/span>Web<\/span><\/div>\n

Responsive Design<\/p>\n

\u753b\u9762\u30b5\u30a4\u30ba\u306b\u5fdc\u3058\u3066\u30ec\u30a4\u30a2\u30a6\u30c8\u304c\u81ea\u52d5\u8abf\u6574\u3055\u308c\u308bWeb\u8a2d\u8a08\u3002\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u5fc5\u9808\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc\u2192\u30b9\u30de\u30db\u3067\u3082\u898b\u3084\u3059\u3044\u300d<\/p>\n<\/div>\n<\/div>\n

\n
SSL\/HTTPS<\/span>Web<\/span><\/div>\n

Secure Sockets Layer<\/p>\n

\u901a\u4fe1\u6697\u53f7\u5316\u6280\u8853\u3002https:\/\/=SSL\u5bfe\u5fdc\u6e08\u307f\u3002\u672a\u5bfe\u5fdc\u306fSEO\u9806\u4f4d\u4f4e\u4e0b\u306e\u539f\u56e0\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cSSL\u5c0e\u5165\u3067HTTPS\u5316\u2192\u30d6\u30e9\u30a6\u30b6\u8b66\u544a\u6d88\u6ec5\u300d<\/p>\n<\/div>\n<\/div>\n

\n
FCP<\/span>Web<\/span><\/div>\n

First Contentful Paint<\/p>\n

\u6700\u521d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u8868\u793a\u307e\u3067\u306e\u6642\u9593\u3002GEO\u3067\u306fFCP0.4\u79d2\u672a\u6e80\u3067AI\u5f15\u7528\u73873\u500d\u306e\u30c7\u30fc\u30bf\u3042\u308a\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cFCP2.5\u79d2\u2192\u4e0d\u8981\u30d7\u30e9\u30b0\u30a4\u30f3\u524a\u9664\u30671.0\u79d2\u306b\u300d<\/p>\n<\/div>\n<\/div>\n

\n
CDN<\/span>Web<\/span><\/div>\n

Content Delivery Network<\/p>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e16\u754c\u4e2d\u306e\u30b5\u30fc\u30d0\u30fc\u306b\u5206\u6563\u914d\u7f6e\u3057\u3066\u9ad8\u901f\u914d\u4fe1\u3059\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cCDN\u5c0e\u5165\u3067\u8aad\u307f\u8fbc\u307f\u901f\u5ea640%\u6539\u5584\u300d<\/p>\n<\/div>\n<\/div>\n

\n
API<\/span>Web<\/span><\/div>\n

Application Programming Interface<\/p>\n

\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u540c\u58eb\u306e\u30c7\u30fc\u30bf\u3084\u308a\u3068\u308a\u306e\u4ed5\u7d44\u307f\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cREST API\u3067\u8a18\u4e8b\u30c7\u30fc\u30bf\u3092\u5916\u90e8\u30c4\u30fc\u30eb\u306b\u81ea\u52d5\u9023\u643a\u300d<\/p>\n<\/div>\n<\/div>\n

\n
UI\/UX<\/span>Web<\/span><\/div>\n

User Interface \/ Experience<\/p>\n

UI=\u64cd\u4f5c\u6027\u3001UX=\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u5168\u4f53\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u9805\u76ee\u534a\u6e1b\u2192CVR2\u500d\u306b\u300d<\/p>\n<\/div>\n<\/div>\n

\n
LP<\/span>Web<\/span><\/div>\n

Landing Page<\/p>\n

\u5e83\u544a\u3084\u691c\u7d22\u304b\u3089\u6700\u521d\u306b\u5230\u9054\u3059\u308b\u30da\u30fc\u30b8\u3002\u7279\u5b9aCV\u306b\u7279\u5316\u3057\u305f\u8a2d\u8a08\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u65b0LP\u4f5c\u6210\u3067CVR1.5%\u21924.2%\u306b\u6539\u5584\u300d<\/p>\n<\/div>\n<\/div>\n

\n
CTA<\/span>Web<\/span><\/div>\n

Call to Action<\/p>\n

\u30e6\u30fc\u30b6\u30fc\u306b\u884c\u52d5\u3092\u4fc3\u3059\u30dc\u30bf\u30f3\u3002\u914d\u7f6e\u3068\u30c7\u30b6\u30a4\u30f3\u3067CVR\u304c\u5927\u304d\u304f\u5909\u52d5\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cCTA\u30dc\u30bf\u30f3\u8272\u5909\u66f4\u3060\u3051\u3067\u30af\u30ea\u30c3\u30af\u738730%\u5411\u4e0a\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30ef\u30a4\u30e4\u30fc\u30d5\u30ec\u30fc\u30e0<\/span>Web<\/span><\/div>\n

Wireframe<\/p>\n

\u30da\u30fc\u30b8\u30ec\u30a4\u30a2\u30a6\u30c8\u306e\u7dda\u753b\u8a2d\u8a08\u56f3\u3002\u30c7\u30b6\u30a4\u30f3\u524d\u306b\u69cb\u6210\u3068\u5c0e\u7dda\u3092\u78ba\u8a8d\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30ef\u30a4\u30e4\u30fc\u30d5\u30ec\u30fc\u30e0\u3067\u69cb\u6210\u78ba\u8a8d\u2192\u30c7\u30b6\u30a4\u30f3\u7740\u624b\u300d<\/p>\n<\/div>\n<\/div>\n

\u30d3\u30b8\u30cd\u30b9\u30fb\u30b3\u30f3\u30b5\u30eb\u7528\u8a9e\uff0831\u301c40\uff09<\/h2>\n
\n
\u30a2\u30b8\u30a7\u30f3\u30c0<\/span>\u30d3\u30b8\u30cd\u30b9<\/span><\/div>\n

Agenda<\/p>\n

\u4f1a\u8b70\u306e\u8b70\u984c\u30fb\u9032\u884c\u8868\u3002\u4e8b\u524d\u5171\u6709\u3067\u4f1a\u8b70\u306e\u751f\u7523\u6027\u304c\u5411\u4e0a\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u660e\u65e5\u306e\u5b9a\u4f8b\u306e\u30a2\u30b8\u30a7\u30f3\u30c0\u3092\u4e8b\u524d\u306b\u9001\u3063\u3066\u304a\u3044\u3066\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30a8\u30d3\u30c7\u30f3\u30b9<\/span>\u30d3\u30b8\u30cd\u30b9<\/span><\/div>\n

Evidence<\/p>\n

\u6839\u62e0\u30fb\u8a3c\u62e0\u3002\u63d0\u6848\u3084\u5831\u544a\u306e\u88cf\u4ed8\u3051\u3068\u306a\u308b\u30c7\u30fc\u30bf\u3084\u4e8b\u5b9f\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u3053\u306e\u65bd\u7b56\u306e\u52b9\u679c\u306b\u3064\u3044\u3066\u30a8\u30d3\u30c7\u30f3\u30b9\u3092\u898b\u305b\u3066\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30a2\u30b5\u30a4\u30f3<\/span>\u30d3\u30b8\u30cd\u30b9<\/span><\/div>\n

Assign<\/p>\n

\u62c5\u5f53\u8005\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u3002\u30bf\u30b9\u30af\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u4eba\u54e1\u3092\u914d\u7f6e\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306bA\u3055\u3093\u3092\u30a2\u30b5\u30a4\u30f3\u3057\u3066\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3<\/span>\u30d3\u30b8\u30cd\u30b9<\/span><\/div>\n

Milestone<\/p>\n

\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u4e2d\u9593\u76ee\u6a19\u5730\u70b9\u3002\u9032\u6357\u78ba\u8a8d\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u7b2c1\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u306f\u6765\u6708\u672b\u306e\u30b5\u30a4\u30c8\u516c\u958b\u300d<\/p>\n<\/div>\n<\/div>\n

\n
PDCA<\/span>\u30d3\u30b8\u30cd\u30b9<\/span><\/div>\n

Plan-Do-Check-Act<\/p>\n

\u8a08\u753b\u2192\u5b9f\u884c\u2192\u691c\u8a3c\u2192\u6539\u5584\u306e\u30b5\u30a4\u30af\u30eb\u3002\u7d99\u7d9a\u7684\u306a\u6539\u5584\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cSEO\u5bfe\u7b56\u306f\u6708\u6b21\u3067PDCA\u3092\u56de\u3057\u3066\u6226\u7565\u898b\u76f4\u3057\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30ea\u30bd\u30fc\u30b9<\/span>\u30d3\u30b8\u30cd\u30b9<\/span><\/div>\n

Resource<\/p>\n

\u4eba\u6750\u30fb\u6642\u9593\u30fb\u4e88\u7b97\u306a\u3069\u306e\u7d4c\u55b6\u8cc7\u6e90\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u793e\u5185\u30ea\u30bd\u30fc\u30b9\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u2192SEO\u306f\u5916\u6ce8\u691c\u8a0e\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30dc\u30c8\u30eb\u30cd\u30c3\u30af<\/span>\u30d3\u30b8\u30cd\u30b9<\/span><\/div>\n

Bottleneck<\/p>\n

\u5168\u4f53\u306e\u9032\u884c\u3092\u59a8\u3052\u3066\u3044\u308b\u6700\u5927\u306e\u969c\u5bb3\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u9805\u76ee\u304c\u591a\u3059\u304e\u308b\u306e\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30b9\u30b1\u30fc\u30eb<\/span>\u30d3\u30b8\u30cd\u30b9<\/span><\/div>\n

Scale<\/p>\n

\u4e8b\u696d\u3084\u65bd\u7b56\u306e\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u30b9\u30b1\u30fc\u30eb\u3057\u3084\u3059\u3044\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30ed\u30fc\u30f3\u30c1<\/span>\u30d3\u30b8\u30cd\u30b9<\/span><\/div>\n

Launch<\/p>\n

\u30b5\u30fc\u30d3\u30b9\u3092\u5e02\u5834\u306b\u516c\u958b\u30fb\u958b\u59cb\u3059\u308b\u3053\u3068\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u65b0\u30b5\u30fc\u30d3\u30b9\u3092\u6765\u6708\u30ed\u30fc\u30f3\u30c1\u4e88\u5b9a\u2192LP\u6e96\u5099\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/span>\u30d3\u30b8\u30cd\u30b9<\/span><\/div>\n

Benchmark<\/p>\n

\u57fa\u6e96\u30fb\u6307\u6a19\u3002\u7af6\u5408\u3084\u696d\u754c\u5e73\u5747\u3068\u306e\u6bd4\u8f03\u53c2\u7167\u70b9\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u696d\u754c\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u6bd4\u3067\u3046\u3061\u306eCVR\u306f\u5e73\u5747\u4ee5\u4e0b\u2192\u6539\u5584\u5fc5\u8981\u300d<\/p>\n<\/div>\n<\/div>\n

AI\u30fb\u30c7\u30fc\u30bf\u7528\u8a9e\uff0841\u301c50\uff09<\/h2>\n
\n
\u751f\u6210AI<\/span>AI<\/span><\/div>\n

Generative AI<\/p>\n

\u30c6\u30ad\u30b9\u30c8\u30fb\u753b\u50cf\u7b49\u3092\u81ea\u52d5\u751f\u6210\u3059\u308bAI\u3002ChatGPT\u30fbClaude\u30fbGemini\u304c\u4ee3\u8868\u4f8b\u3002\u696d\u52d9\u6d3b\u7528\u30ac\u30a4\u30c9<\/a>\u53c2\u7167\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u751f\u6210AI\u5c0e\u5165\u3067\u30e1\u30fc\u30eb\u4f5c\u621030\u5206\u21925\u5206\u306b\u77ed\u7e2e\u300d<\/p>\n<\/div>\n<\/div>\n

\n
LLM<\/span>AI<\/span><\/div>\n

Large Language Model<\/p>\n

\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\u3002ChatGPT\u30fbClaude\u306e\u57fa\u76e4\u6280\u8853\u3002\u5927\u91cf\u30c6\u30ad\u30b9\u30c8\u3067\u5b66\u7fd2\u3057\u81ea\u7136\u306a\u6587\u7ae0\u3092\u751f\u6210\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u6700\u65b0LLM\u306f\u65e5\u672c\u8a9e\u7406\u89e3\u529b\u304c\u98db\u8e8d\u7684\u306b\u5411\u4e0a\u300d<\/p>\n<\/div>\n<\/div>\n

\n
RAG<\/span>AI<\/span><\/div>\n

Retrieval-Augmented Generation<\/p>\n

\u691c\u7d22\u62e1\u5f35\u751f\u6210\u3002AI\u304c\u6700\u65b0\u60c5\u5831\u3092\u691c\u7d22\u30fb\u53d6\u5f97\u3057\u3066\u56de\u7b54\u306b\u53cd\u6620\u3059\u308b\u6280\u8853\u3002GEO\u5bfe\u7b56\u304c\u52b9\u304f\u6839\u5e79\u306e\u4ed5\u7d44\u307f\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cRAG\u306b\u3088\u308aAI\u306f\u6700\u65b0\u60c5\u5831\u3092\u5f15\u7528\u2192GEO\u5bfe\u7b56\u304c\u6709\u52b9\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30d7\u30ed\u30f3\u30d7\u30c8<\/span>AI<\/span><\/div>\n

Prompt<\/p>\n

AI\u3078\u306e\u6307\u793a\u6587\u3002\u66f8\u304d\u65b9\u3067\u51fa\u529b\u54c1\u8cea\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u3002\u30d7\u30ed\u30f3\u30d7\u30c8\u96c6<\/a>\u53c2\u7167\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u5177\u4f53\u7684\u306b\u66f8\u304f\u3060\u3051\u3067AI\u51fa\u529b\u304c\u5287\u7684\u6539\u5584\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30c8\u30fc\u30af\u30f3<\/span>AI<\/span><\/div>\n

Token<\/p>\n

AI\u304c\u30c6\u30ad\u30b9\u30c8\u3092\u51e6\u7406\u3059\u308b\u6700\u5c0f\u5358\u4f4d\u3002\u65e5\u672c\u8a9e1\u6587\u5b57\u22521\u301c2\u30c8\u30fc\u30af\u30f3\u3002\u6599\u91d1\u306f\u30c8\u30fc\u30af\u30f3\u6570\u3067\u8ab2\u91d1\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c5,000\u30c8\u30fc\u30af\u30f3\u2192Claude API\u51e6\u7406\u8cbb\u7528\u306f\u7d042\u5186\u300d<\/p>\n<\/div>\n<\/div>\n

\n
GA4<\/span>\u30c7\u30fc\u30bf<\/span><\/div>\n

Google Analytics 4<\/p>\n

Google\u306e\u6700\u65b0\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3002\u30a4\u30d9\u30f3\u30c8\u5358\u4f4d\u3067\u8a08\u6e2c\u3002AI\u691c\u7d22\u6d41\u5165\u3082\u8ffd\u8de1\u53ef\u80fd\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cGA4\u3067AI\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u304c\u524d\u6708\u6bd4150%\u5897\u300d<\/p>\n<\/div>\n<\/div>\n

\n
GSC<\/span>\u30c7\u30fc\u30bf<\/span><\/div>\n

Google Search Console<\/p>\n

Google\u691c\u7d22\u3067\u306e\u30b5\u30a4\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u78ba\u8a8d\u30c4\u30fc\u30eb\u3002GSC\u6d3b\u7528\u30ac\u30a4\u30c9<\/a>\u53c2\u7167\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cGSC\u3067CTR\u4f4e\u3044\u30da\u30fc\u30b8\u7279\u5b9a\u2192\u30bf\u30a4\u30c8\u30eb\u6539\u5584\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30d2\u30fc\u30c8\u30de\u30c3\u30d7<\/span>\u30c7\u30fc\u30bf<\/span><\/div>\n

Heatmap<\/p>\n

\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u30fb\u30b9\u30af\u30ed\u30fc\u30eb\u884c\u52d5\u3092\u8272\u3067\u53ef\u8996\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790\u2192CTA\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u306e\u306f20%\u300d<\/p>\n<\/div>\n<\/div>\n

\n
A\/B\u30c6\u30b9\u30c8<\/span>\u30c7\u30fc\u30bf<\/span><\/div>\n

A\/B Test<\/p>\n

2\u30d1\u30bf\u30fc\u30f3\u3092\u540c\u6642\u914d\u4fe1\u3057\u3001\u6210\u679c\u304c\u9ad8\u3044\u65b9\u3092\u30c7\u30fc\u30bf\u3067\u691c\u8a3c\u3059\u308b\u624b\u6cd5\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300cCTA\u30c6\u30ad\u30b9\u30c8A\/B\u30c6\u30b9\u30c8\u2192\u300c\u7121\u6599\u3067\u76f8\u8ac7\u300d\u304c1.8\u500d\u30af\u30ea\u30c3\u30af\u300d<\/p>\n<\/div>\n<\/div>\n

\n
\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/span>\u30c7\u30fc\u30bf<\/span><\/div>\n

Attribution<\/p>\n

CV(\u6210\u679c)\u306b\u81f3\u308b\u5404\u63a5\u70b9\u306e\u8ca2\u732e\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u5206\u6790\u624b\u6cd5\u3002<\/p>\n

\n

\u4f8b\uff1a<\/strong>\u300c\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u2192SEO\u30d6\u30ed\u30b0\u304c\u6700\u521d\u306e\u8a8d\u77e5\u306b\u6700\u3082\u8ca2\u732e\u300d<\/p>\n<\/div>\n<\/div>\n

\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n

IT\u7528\u8a9e\u3092\u899a\u3048\u308b\u52b9\u7387\u7684\u306a\u65b9\u6cd5\u306f\uff1f<\/h3>\n

\u5b9f\u969b\u306e\u696d\u52d9\u3067\u4f7f\u3044\u306a\u304c\u3089\u899a\u3048\u308b\u306e\u304c\u6700\u3082\u5b9a\u7740\u3057\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3092\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3057\u3001\u4f1a\u8b70\u3084\u30e1\u30fc\u30eb\u3067\u77e5\u3089\u306a\u3044\u7528\u8a9e\u304c\u51fa\u305f\u3089\u3059\u3050\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u30023\u304b\u6708\u3067\u4e3b\u8981\u7528\u8a9e\u306f\u81ea\u7136\u306b\u8eab\u306b\u3064\u304d\u307e\u3059\u3002<\/p>\n

\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u5c02\u9580\u7528\u8a9e\u3092\u4f7f\u3046\u3079\u304d\uff1f<\/h3>\n

\u539f\u5247\u907f\u3051\u308b\u3079\u304d\u3067\u3059\u3002\u5e73\u6613\u306a\u8a00\u8449\u3067\u8aac\u660e\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u300c\u696d\u754c\u3067\u306f\u25cb\u25cb\u3068\u547c\u3073\u307e\u3059\u300d\u3068\u88dc\u8db3\u3059\u308b\u306e\u304c\u30d7\u30ed\u306e\u5bfe\u5fdc\u3067\u3059\u3002<\/p>\n

SEO\u3068GEO\u306e\u7528\u8a9e\u306f\u899a\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\uff1f<\/h3>\n

2026\u5e74\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u5fc5\u9808\u3067\u3059\u3002\u7279\u306bGEO\u95a2\u9023\u7528\u8a9e\uff08GEO\u3068\u306f<\/a>\u3001RAG\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u7b49\uff09\u306f\u4eca\u5f8c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u307e\u3068\u3081<\/h2>\n

IT\u30fbWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u7528\u8a9e\u306f\u65e5\u3005\u5897\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u304c\u3001\u5b9f\u52d9\u3067\u5fc5\u8981\u306a\u7528\u8a9e\u306f\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u306e50\u8a9e\u3092\u30ab\u30d0\u30fc\u3057\u3066\u304a\u3051\u3070\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u306e\u4f1a\u8b70\u3084SEO\/GEO\u5bfe\u7b56\u306e\u5b9f\u52d9\u3067\u56f0\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3057\u3066\u8f9e\u66f8\u4ee3\u308f\u308a\u306b\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u95a2\u9023\u8a18\u4e8b<\/h2>\n

\u2192 SEO\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u3084\u308a\u65b9<\/a><\/p>\n

\u2192 GEO\u5bfe\u7b56\u3068\u306f\uff1f\u57fa\u672c\u3092\u89e3\u8aac<\/a><\/p>\n

\u2192 Claude\u306e\u4f7f\u3044\u65b9\u5165\u9580<\/a><\/p>\n

\u2192 E-E-A-T\u5bfe\u7b56<\/a><\/p>\n

\u2192 \u4e2d\u5c0f\u4f01\u696d\u306eSEO\u5bfe\u7b56<\/a><\/p>\n

\n

Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u306b\u76f8\u8ac7\u3059\u308b<\/p>\n

\u682a\u5f0f\u4f1a\u793e\u4ec1\u983c\uff5c8\u5e74\u8d85\u306e\u5b9f\u52d9\u7d4c\u9a13\u30fb9,000\u672c\u8d85\u306e\u8a18\u4e8b\u5236\u4f5c\u5b9f\u7e3e<\/p>\n

SEO\u5bfe\u7b56\u3001GEO\u5bfe\u7b56\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001AI\u5c0e\u5165\u652f\u63f4\u307e\u3067\u4e00\u8cab\u5bfe\u5fdc\u3002\u300c\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u6bb5\u968e\u304b\u3089\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u7121\u6599\u3067\u76f8\u8ac7\u3059\u308b \u2192<\/a>\n<\/div>\n